Smart working, missed opportunity? When flexibility is not enough without a cultural change
An in-depth analysis of the contradictions and challenges in the effective implementation of smart working to improve business productivity
It is a topic that has (perhaps guiltily) taken a back seat with the advent of artificial intelligence, but it is still very much in the spotlight: we are talking about smart working. How can this 'practice' be made truly effective? Is the need for a cultural change in the organisation of work to maximise its benefits properly felt by all management?
Let us start with a few numbers to highlight how various contradictions hover around this topic. In 2025, according to the findings of the Politecnico di Milano, agile work in Italy will count on an active population of 3.7 million individuals (5% more than the previous year); a survey conducted by Confindustria last spring, on the other hand, tells us that in 2024 productivity per hour worked dropped by 0.6% and that only a modest recovery is expected for this year (still 0.6%). Why, one may ask, is perceived well-being not growing? Perhaps because the problem lies in the way this model is applied and used? Between the abuse of videocalls, difficulties in making autonomous decisions and a culture of availability, companies are struggling to adapt to goal-oriented logic and people's real cognitive processes, and a paradigm shift is therefore needed. We spoke about this with Carlotta Silvestrini, founder and Co-Ceo of Mudra, an Italian advisory company that operates in strategic consulting, elevating intangible assets (reputation and brand identity, human capital, profitable data management and the ability to innovate) to a fundamental lever for corporate growth.
Let's start with a clarification: what is the difference between smart worker and remote worker? .
Not all remote work is smart and not all smart work is done remotely. These are two profoundly different concepts: 'smart working' is a neologism describing a smart, and therefore efficient, way of planning and completing work tasks, even while in the company, through defined objectives and freedom of management in terms of time and place. Whoever works remotely by punching a virtual time card via an app and spends half an hour writing the day's time report at the end of eight hours is not working 'smart', but has just changed desks. So it is not the location that makes the difference, but the way in which one shifts the focus from the time worked to the desired result. The real question to ask is therefore another: how many of Italy's remote workers are also smart workers?
Agile working is more widespread, but productivity is declining. What do you think is going wrong?

