SMEs, the digital race lacks funds and skills
A structured technology strategy must be integrated into the business strategy perimeter. And enhance sustainable infrastructure investments
In a market constantly stimulated by innovation and technology, Italian small and medium-sized enterprises are unable to keep up the pace and the digital transformation continues to proceed slowly.
It is not alarmism but a fact, easily verifiable in reality (and in the numbers): "All the indicators converge in demonstrating, black on white, a certain backwardness of SMEs in terms of digitalisation," explains Lorenzo Tavazzi, senior partner and head of the scenarios and intelligence area of The European House Ambrosetti. "On the one hand, there is a marked size gap compared to large companies. On the other hand, in comparison with European entrepreneurial realities, the delay is even more evident: according to Eurostat's Digital intensity index, in fact, in Italy only one SME out of five boasts a high level of digitalisation'.
What is lacking, in short, is not the basic digital solutions butthe integration of a structured technology strategy within the business strategy. "During the Covid period, the business system in general and, specifically, that of SMEs made small steps forward, also thanks to significant investments," adds Tavazzi. "Yet this is not enough, because resources are often not used to their full potential. And this means that they do not return the expected result'.
The obstacles
In such a vast scenario - where there are also virtuous exceptions - the obstacles preventing a smooth approach to the digital transition are not few. "First of all, the structural variable weighs heavily: the initiation of investments of time and resources inevitably clashes with the (limited) availability of time and resources," Tavazzi explains. Small companies, therefore, start at a disadvantage because they are handicapped by a reduced base of both personnel and liquidity.
"Secondly, and this is a critical issue that not only affects SMEs but the entire entrepreneurial fabric, there is the issue of skills," he continues. "Italy is far behind and we have one of the least educated workforces in terms of digital skills. This is why companies struggle to find profiles suitable for areas such as cybersecurity both in house and on the market'.


