Stellantis: 60 billion plan kicks off with four global brands at the centre: Jeep, Peugeot, Ram and Fiat
Group unveils Fastlane plan to regain competitiveness
Stellantis unveils the much-anticipated Fastlane 2030, a five-year, EUR 60 billion strategic plan to accelerate growth and profitability, simplify the operating model, and direct capital to higher-return areas. The plan, outlined in Auburn Hills by CEO Antonio Filosa, rests on six pillars: more focused brand management, investment in global platforms and technologies, partnerships, optimising the industrial footprint, excellence in execution and strengthening regions.
Sixty per cent of the investments, amounting to 36 billion, will go to brands and products, while the remaining 40 per cent, amounting to 24 billion, will go to global platforms, powertrains and technologies. By 2030, Stellantis expects more than 60 new vehicles and 50 significant upgrades: 29 battery electrics, 15 plug-ins or range extenders, 24 hybrids and 39 thermal or mild hybrids.
The plan redefines the management of the brand portfolio. Jeep, Ram, Peugeot and Fiat become the group's four global brands, which together with Pro One will receive 70% of the investments in brands and products. Chrysler, Dodge, Citroën, Opel and Alfa Romeo will be regional brands, while DS and Lancia will be developed as specialised brands, managed by Citroën and Fiat respectively. Maserati will remain in pure luxury, with two new E-segment models and a detailed roadmap expected in Modena by December 2026.
"Fastlane 2030 is the result of months of disciplined work across the company and is designed to drive long-term profitable growth," Filosa said. "Each Stellantis brand will play a clear role in fulfilling our Fastlane 2030 commitments," the ceo added, emphasising customer centricity, value, accessibility and 'win-win' partnerships.
On the industrial and technology front, Stellantis will invest more than 24 billion in global platforms, powertrains and new technologies. By 2030, 50% of global volumes will be produced on three global platforms, including the new STLA One. Stla Brain, Stla SmartCockpit and Stla AutoDrive technologies will be launched in 2027; by 2030, 35% of global volumes will have at least one of these technologies.
