Strategies

Stellantis: 60 billion plan kicks off with four global brands at the centre: Jeep, Peugeot, Ram and Fiat

Group unveils Fastlane plan to regain competitiveness

(Reuters/Benoit Tessier)

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

Stellantis unveils the much-anticipated Fastlane 2030, a five-year, EUR 60 billion strategic plan to accelerate growth and profitability, simplify the operating model, and direct capital to higher-return areas. The plan, outlined in Auburn Hills by CEO Antonio Filosa, rests on six pillars: more focused brand management, investment in global platforms and technologies, partnerships, optimising the industrial footprint, excellence in execution and strengthening regions.

Sixty per cent of the investments, amounting to 36 billion, will go to brands and products, while the remaining 40 per cent, amounting to 24 billion, will go to global platforms, powertrains and technologies. By 2030, Stellantis expects more than 60 new vehicles and 50 significant upgrades: 29 battery electrics, 15 plug-ins or range extenders, 24 hybrids and 39 thermal or mild hybrids.

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The plan redefines the management of the brand portfolio. Jeep, Ram, Peugeot and Fiat become the group's four global brands, which together with Pro One will receive 70% of the investments in brands and products. Chrysler, Dodge, Citroën, Opel and Alfa Romeo will be regional brands, while DS and Lancia will be developed as specialised brands, managed by Citroën and Fiat respectively. Maserati will remain in pure luxury, with two new E-segment models and a detailed roadmap expected in Modena by December 2026.

"Fastlane 2030 is the result of months of disciplined work across the company and is designed to drive long-term profitable growth," Filosa said. "Each Stellantis brand will play a clear role in fulfilling our Fastlane 2030 commitments," the ceo added, emphasising customer centricity, value, accessibility and 'win-win' partnerships.

On the industrial and technology front, Stellantis will invest more than 24 billion in global platforms, powertrains and new technologies. By 2030, 50% of global volumes will be produced on three global platforms, including the new STLA One. Stla Brain, Stla SmartCockpit and Stla AutoDrive technologies will be launched in 2027; by 2030, 35% of global volumes will have at least one of these technologies.

Partnerships become a pillar of the plan. With Leapmotor, through its 51% subsidiary Leapmotor International, Stellantis aims to strengthen commercial, purchasing and industrial cooperation, starting with the sharing of capacities in the Madrid and Zaragoza plants. With Dongfeng, the group launches a new phase of the Dpca joint venture in China to produce two Peugeots and two Jeeps for China and other regions, and intends to create a European joint venture, 51% controlled, with an initial project in Rennes.

In Europe, the plan is to reduce capacity by more than 800,000 units through reconversions, such as Poissy in France, and partnerships in Madrid, Zaragoza and Rennes. The goal is to increase plant utilisation from 60% to 80% by 2030, while preserving employment levels in manufacturing. In the US, the increase in production is expected to bring capacity utilisation to 80% in 2030.

Stellantis also aims to reduce product development time from 40 to 24 months and generate EUR 6 billion in annual cost reductions by 2028 through the Value Creation Programme. The plan calls for a return to positive cash flow by 2027, while full financial targets will be announced at the Investor Day financial session.

Regionally, North America is aiming for revenues +25% and Aoi margin of 8-10%, with 11 new models, volumes up 35%, seven new products under $40,000 and two under $30,000. Wider Europe is aiming for revenues +15% and Aoi margin of 3-5%, with an offensive in the C segment, a new affordable urban electric E-Car produced in Europe from Pomigliano d'Arco, and greater capacity utilisation. In South America the group aims for revenues +10% and margin 8-10%; in the Middle East and Africa for revenues +40% and margin 10-12%.

According to the plan, by 2030 Stellantis will invest more than EUR 24 billion (40 per cent of total investments) in global platforms, thrusters and new technologies. In particular, platforms are designed with a modular approach and to improve efficiency and competitiveness. By 2030, 50% of global annual volumes will be produced on three global platforms, including the new STLA One: designed to maximise synergies and competitiveness. Powertrains expand freedom of choice. By 2030, almost 50 per cent of global annual volumes will be equipped with multi-regional powertrain solutions, with energy flexibility built into the product portfolio.

Artificial intelligence will be integrated across the entire value chain, and the plan is to develop global technologies in collaboration with first-class partners, to be implemented locally in brands and products in each region: STLA Brain, Stellantis' scalable central computing and software architecture; STLA SmartCockpit, will define a new way for customers to interact with their vehicles; STLA AutoDrive, the company's scalable autonomous driving system. All these technologies will be launched in 2027. By 2030, 35 per cent of global annual volumes will be equipped with at least one of these technologies and by 2035, this figure will increase to over 70 per cent.

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