The skills algorithm: how AI is reshaping Learning & Development
From content creation to the personalisation of training programmes, AI is revolutionising the way in which companies develop skills, tackling rapid obsolescence and the growing demand for reskilling
Within every large organisation, there is a department dedicated to helping people grow. It does not recruit them, pay them or manage conflicts: it develops them. It is called Learning & Development — L&D, in HR jargon — and for decades it has occupied an ambivalent position: regarded as strategic in corporate social responsibility reports, often scaled back during periods of cutbacks, and almost always poorly understood by boards of directors.
Today, that situation is changing, driven by a technological transformation that spares no one and which, in the field of corporate training, is having effects that are both disruptive and, in some respects, liberating.
What is Learning & Development and where does it come from
The L&D function in its modern form is a relatively recent phenomenon. Until the 1980s, in-house training was almost exclusively technical, often delegated to individual departments or entrusted to external consultants for one-off events. It was in the 1990s, with the spread of theories on human capital and the advent of the knowledge economy, that the role took shape: the first Corporate Learning Managers emerged, the 70-20-10 model became established (70 per cent on-the-job learning, 20 per cent relational learning, 10 per cent formal learning), and the first corporate universities appeared.
Those who end up in this profession take different paths. Some come from the fields of occupational psychology or educational sciences; others have gained experience as trainers or coaches; and others have learnt on the job, starting out in recruitment or HR management. In Italia, there is as yet no university course that directly prepares you for this role: training is gained through specialist master’s degrees, international certifications (such as those from ATD or CIPD, which are not widely recognised in Italia), and, above all, practical experience. It is a profession you learn by doing.
Make or Buy
One of the most common decisions an L&D manager faces is the ‘make or buy’ choice: whether to produce training content in-house, by building teams of trainers and e-learning developers, or to purchase external solutions from specialist providers. There is no one-size-fits-all answer. Large organisations tend to produce the most strategic content in-house — that relating to values, culture and core processes — and to rely on the market for technical and soft skills. Small and medium-sized enterprises, with a few exceptions, purchase almost everything. The result is a professional training market worth a considerable sum – over 400 billion dollars globally by 2024 – with an expected annual growth rate of 11 per cent until 2030. And within this macro-market, corporate e-learning – the digital component – exceeded 100 billion dollars in 2024, with projections suggesting it will reach over 330 billion by 2030.

