Arcaplanet's commitment, from nutrition to fitness

The health and longevity of our pets start from the bowl. With this conviction, Arcaplanet, the largest pet store chain in Italia, launched this spring the first edition of Nutrition Day, a national awareness-raising event that took place on 19 April and involved 45 of the 600 shops nationwide. Confirming the scientific value of the project, the initiative obtained the patronage of the Anmvi, the National Association of Veterinary Doctors, Arcaplanet's partner in the Nutrition Day, created to spread a more informed and aware food culture, based on the assumption that each pet has unique and specific nutritional needs, linked to age, breed, lifestyle and health conditions.

On 19 April, the 45 Arcaplanet stores involved in the initiative were transformed into spaces dedicated to listening and advice, through the provision of free veterinary advice (which in no way replaces a clinical visit) to all interested pet parents. In each point of sale there was a veterinary doctor selected by Anmvi to support pet parents in nutritional guidance, offering them personalised advice on the choice of food best suited to their pet's needs.

In the cities of Milan and Curno, moreover, veterinary advice was entrusted to the specialists of the MyPetClinic clinics, owned by Arcaplanet (see also the interview with the company's managing director in Il Sole 24 Ore of 12 April).

Still within the framework of the wellbeing of pets and two-legged companions, on Saturday 11 April Arcaplanet, in the wake of the success of the first three editions, renewed its presence at the Dog Run in Milan as sponsor and official promoter of the race dedicated to pets and pet parents, with a 1.5 kilometre route through the City Life district and over 600 participants. "For us, participation in the Dog Run represents a fundamental moment of sharing with our community," explains Monica Gagliardi, chief customer officer of Arcaplanet. "We want to actively promote a culture of wellbeing, which focuses on the happiness of our families with pets through sport and quality time. Our mission is to accompany pet parents at every stage of life with their four-legged companions, offering solutions that integrate physical activity, daily care and the best possible nutrition. Because their happiness is our priority'. In line with this vision of integrated well-being, in 2026 Arcaplanet involved Kippy, a specialist in monitoring pet activity and safety using IoT technology, as a partner in the Dog Run.