Crescita costante. In Italia i pet sono sei milioni in più rispetto a noi esseri umani e negli ultimi anni è aumentata non solo la spesa per cure e alimentazione, ma anche l’offerta di servizi. Resta il nodo del regime fiscale, con un’Iva al 22%, quella dei beni di lusso

Constant growth. In Italia, there are six million more pets than we humans, and in recent years not only expenditure on care and feeding has increased, but also the range of services on offer. The knot of the tax regime remains, with VAT at 22%, that of luxury goods

Constant growth. In Italia, there are six million more pets than we humans and in recent years not only has expenditure on care and feeding increased, but also the range of services on offer. The knot of the tax regime remains, with VAT at 22%, that of luxury goods

Beyond the numbers: changing culture and approach to animals in Italia

The project is co-curated by zoo-anthropologist and architect Amelia Valletta, former founder of Human Animal Design

A new perspective on sharing living spaces

Purina: the value of the bond between people and animals for a more empathetic and inclusive society

Six out of ten Italian pet parents consider their four-legged friend the main motivator for physical activity

When dogs help us overcome laziness

Arcaplanet's commitment, from nutrition to fitness

Two days to learn more about safety on the road

Dossier

Pet economy

Beyond the numbers: changing culture and approach to animals in Italia

A new perspective on sharing living spaces

Purina: the value of the bond between people and animals for a more empathetic and inclusive society

When dogs help us overcome laziness

Arcaplanet's commitment, from nutrition to fitness

Two days to learn more about safety on the road

Il meglio di

No compensation to the customer forced to drink mineral and not tap water

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Nuclear at sea: the new frontier of naval decarbonisation

New Opel Grandland: five ways to rewrite the idea of an SUV

Beyond gender certification: how Alpitour S.p.A. strengthens inclusion

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Furniture Fair 2026

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