The report

The best European cities: Rome and Milan lose positions, Venice rises. The primacy remains with London

The 2025 edition of Europe Best Cities

Riccardo Ferrazza

 Roma, Turisti nella capitale a Piazza Navona. (Alessandro Serranò / AGF)

4' min read

4' min read

The podium remains unchanged: the three best European cities are still London, Paris and Berlin. On the other hand, five of the seven major Italian cities lost ground: Rome dropped one place from last year (from fourth to fifth place), Milan fell back to 15th place (from tenth), Florence fell to 38th place (minus three), Naples fell to 79th place (-53) and Turin dropped out of the top 100. On the other hand, Venice (38th, +19) and Bologna (78th, +21) go up. This is what is in store for 2025 in "Europe's Best Cities", the annual report on metropolitan areas (population over 500,000) drawn up by Resonance combining official statistics and user ratings on Google, Tripadvisor and Instagram.

The methodology

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"An eclectic mix ranging from the number of Fortune 500 companies and ease of airport connectivity to nightlife" via mentions on Instagram. In this year's edition, the three categories 'livability', 'friendliness' and 'prosperity' used by the consultancy are supplemented with a survey by market research agency Ipsos in which respondents were asked which cities they would like to live in, the places they would like to visit and the best job opportunities.

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The result: London even earlier

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For the third year running, it is London the 'queen of European cities': an achievement, the report explains, achieved by ranking first in almost half of the sub-categories (14 out of 30), such as the prosperity index measuring residents' educational attainment and the 'business ecosystem'. "The city's robust post-pandemic recovery is reflected in its strong international traveller spending, which reached almost £16.3 billion in 2024 (up from £12.8 billion in 2023) and secured London's third-highest ranking globally and the top spot in Europe."

La Ville Lumière seconda

In second place is, as in the previous edition, Paris, praised for a plan of 'five years and billions of investments' that have changed the face of the city through 'pedestrianisation, cycling and outdoor living', bringing the percentage of Parisians who do not own a car to 70 per cent. "The biggest investment in city mobility and in getting residents to abandon their cars," the report points out, "is the expansion of the Paris metro, already the envy of the world with its 800 kilometres of network and 16 lines, perfectly integrated into a suburban rail system.

Cultural centre and 'home' for start-ups: Berlin in third place

Berlin also confirms its position in third place this year. The German city enjoys "a strong reputation as a party capital and centre of festivals and live music", but the definition of cultural centre does not exhaust its identity because the German capital also proves to be an economic powerhouse, with a strong presence of large companies (seventh in Europe). "In addition to established industry giants such as Deutsche Telekom and Deutsche Bahn, Berlin has established itself as a start-up capital. Affordability, renowned universities and a skilled workforce have attracted some 4,400 start-ups, supported by increasing venture capital investments."

Roma overtaken by Barcelona

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In fourth place comes Barcelona, which overtook Rome, down one position. The number of tourists in the Catalan capital (12 million) has returned to pre-Covid levels. "The city's implementation of some of Europe's strictest rules on holiday rentals," the report notes, "will be put to the test as it aims to address a chronic housing shortage for residents. Mayor Collboni's zero tolerance policy for short-term rentals exceeds even New York's strict Local Law 18'.

The Italian capital, at this time at the centre of the world for the election of the new pope, has been embellished for the Jubilee: one example mentioned is the Trevi Fountain, but also the important exhibition on Caravaggio currently underway at Palazzo Barberini. A 'rebirth' that has attracted the brands of global hospitality "with several high-profile openings in the last two years": Bulgari Roma, the Thompson Rome and the new hotels of Four Seasons, Corinthia, Nobu and Rosewood "contribute to the city's golden appeal".

Milan loses five positions

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"As the 'European centre of fashion and design' and the 'financial heart of Italy', Milan loses ground in Resonance's ranking, even though the portrait sketched in the report underlines its many strengths, such as its 'entrepreneurial hunger' but also the strong attraction exerted by the 'rich newcomers', attracted by the 'government tax breaks on foreign income'. The Lombard capital that won the 2026 Winter Olympics can also boast the 'Milano Innovation District (MIND)', defined as 'Italy's main hub for life sciences, thanks to important sites such as the Galeazzi-Sant'Ambrogio Hospital and AstraZeneca, contributing significantly to the city's innovation ecosystem'.

Other Italian cities: Turin drops out of the top one hundred

The Italian cities included in the 'best 100' are six in total, one less than last year. Torino has in fact dropped out of the ranking. That leaves Venice, which climbs from 57th to 38th place: grappling with overtourism (7.6 square kilometres of the city centre hosted "almost 13 million tourists in 2019 and is expected to exceed this number in the coming years), the city administration has introduced the mandatory registration on spring and summer weekends for tourists with a 5 euro per day tax for those over 15.

Then there are Florence (41st position, three lower than in 2024) which has recently introduced a short-term rentals and Bologna, which is the best advancing (from 99th place to 78th), followed by Naples: Partenope loses ground and from 26th place drops to 79th, even though it remains 'one of the most fascinating cities on the continent'.

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