Riello Investimenti Sgr’s Linfa fund invests in Vinhood, a food-tech company
Thanks to a €3 million investment round, Vinhood will further strengthen its platform
Linfa, a fund specialising in AgrifoodTech and managed by Riello Investimenti SGR, has led an investment round in VINHOOD, an Italian company that has developed a proprietary platform to understand people through taste.
The move will strengthen the platform and expand its applications to new product categories and markets, according to a company statement. Through this investment, Linfa reaffirms its strategy of supporting innovative companies operating at the intersection of technology and the transformation of the agri-food supply chain.
The VINHOOD experience stems from an insight: just as people are understood today through demographic and behavioural data, tomorrow they will also be understood through their taste profiles. The company helps people choose products that are more in line with their tastes, needs and lifestyles, and enables brands and retailers to develop products, personalise experiences and drive innovation based on real preferences.
Operating in over 45 countries, the VINHOOD platform is based on three proprietary assets: a taste knowledge base containing over 3 million profiles; a methodology that integrates sensory science and artificial intelligence; and an engagement system that guides people through the stages of discovery, choice and consumption, transforming every moment of choice into an opportunity to create value for people and knowledge for businesses.
Marco Fregonese, CEO of VINHOOD, explained: “VINHOOD creates a continuous link between people, products and companies. A better understanding of taste also means making innovation more effective, targeted and responsible: it helps companies develop products that are more in line with people’s real needs – including those related to health and specific dietary requirements – and minimise the risk of product errors and wasted resources. The support of the Linfa fund team and, more broadly, the Riello Investimenti SGR network will enable us to expand our international presence, further strengthen the platform and consolidate VINHOOD’s role as a point of reference for consumers and a strategic partner for innovative companies.”
