The Silver Spoon turns 75 and celebrates 2,000 recipes and over 3 million copies
On 23 September, the twelfth edition with a cover designed by artist Olimpia Zagnoli continues to follow the evolution of contemporary cuisine
4' min read
Key points
4' min read
Seventy-five years, twelve editions, 2,000 recipes, over 250 photographs and well over 3 million copies. But above all: three generations of Italians conquered and 16 translations all over the world. These are the numbers of Il Cucchiaio d'Argento, the recipe book par excellence that since 1950 has accompanied the transformations of Italian cuisine at home, photographing not only the changes in taste but the very evolution of Italian society.
From the post-war period to today: the revolution of the Italian table
"The whole rhythm of our life has become tighter, the service considerably reduced, people no longer want to waste much time either in the kitchen or at the table". These words of Gianni Mazzocchi, a pioneer of Italian publishing and founder of Editoriale Domus, date back to the post-World War II period, when he sensed that new lifestyles were changing table habits. Yet they sound incredibly relevant today.
From that intuition, Il Cucchiaio d'Argento (The Silver Spoon) was born, with the aim of collecting 'practical and sometimes even refined recipes, but always presented in the simplest way'. Success was immediate: 500,000 copies sold in a few months and a second edition printed by the end of the same year.
Browsing through the various editions is to take a real journey through time in Italian home cooking, where meals and portions have changed, condiments lightened, cooking techniques refined and the range of ingredients expanded to embrace flavours and cultures from around the world.
Woman at the centre of the domestic revolution
.The most significant change concerns the target audience. "At one time, the cookery book was by nature aimed only at women, complete with household servants, today it is absolutely a world in which everyone plays a part without distinction of gender or role," explains the twelfth edition. A transformation also testified to by a curious document from 1959, which read: 'The woman of the house who provides for the purchases for the whole family controls both its absoluteness and its economic resources' and had to make 'every lira spent on food as much as possible', often renouncing expenses for herself 'for other purposes aimed at the comfort and happiness of the family'.

