The therapeutic power of art: how it helps psychological and emotional well-being
A monograph on Michelangelo presented: the 70th volume of the series edited by the Florentine pharmaceutical industry
Key points
For a company that has always taken care of health, even beauty, that of art with a capital 'A', can represent a form of therapy. It is with this spirit that the Menarini Group has been carrying forward for 70 years a singular tradition in the European industrial panorama: to flank medicines with the diffusion of art, considered not only a cultural heritage but also an instrument of well-being and knowledge. An operation of cultural patronage with an almost Renaissance flavour that fits in well with the initiatives of art that cures, a concept that is becoming increasingly popular: the aesthetic experience can have positive effects on a person's psychological, emotional and even physical well-being.
But Menarini's love for art took shape as far back as 1956 with Il Testimone d'Egitto, a reportage among the wonders of the pharaohs that inaugurated a long publishing season. The volume dedicated to Michelangelo is part of this tradition: an invitation to look at art not only as a memory of the past, but as a living energy capable of nourishing the spirit, just as medicine cares for the body.
Presented in Florence by its author, Professor Cristina Acidini, masterfully introduced by Barbara Jatta, Director of the Vatican Museums, the book (Pacini editore) shows off the masterful black and white photos of the sculptures signed by the master of photography Aurelio Amendola and the magnificent reproductions of Michelangelo's frescoes, vibrant in the magnificence of their colours.
The Divine Artist's Story
Generous and stingy, thoughtful and brusque, indefatigable and ingenious. This is only part of the florilegium of adjectives that attempt to describe the immense Michelangelo, the 'Divine Artist' who worked marble until six days before his death, despite his hands being wracked by arthritis.
In his very long life he would receive commissions from many popes, two of them (Leo X and Clement VII de' Medici) from his Florence, which would compete with Rome for his artistic commuting. But it was other popes who made him immortal: Julius II della Rovere, for whom he would create the Sistine vault and his monumental funeral mausoleum that was never completed (in Rome, in San Pietro in Vincoli) and Paul III Farnese who entrusted him with the Last Judgement in the Sistine Chapel and the Pauline Chapel, a jewel hidden from the eyes of most and reserved for the sacredness of the pope's private prayers. This would be enough to fill dozens of volumes of art history, however a mission impossible because it is inconceivable to contain Michelangelo's genius in the finiteness of a printed book. Although of course, each new publication helps to discover his genius from another angle. And the latest in order of time is the magnificent Menarini Art Volume, the seventieth in this masterly series, which brings the concept of art patronage up to date. A series that has been telling the story of art with consistency and extremely high quality since 1976, returning with an unexpected encore to talk about Michelangelo, to celebrate the 140th anniversary of Menarini, the Florentine multinational present in 140 countries around the world.

