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The World Cup as a megacity: the technological challenge of hosting six billion viewers

Nacho Fresco, FIFA’s Director of Technology and the head of technology who designed the infrastructure for this year’s World Cup, speaks.

by Luca Tremolada

QATAR, DOHA - SEPTEMBER 06: FIFA Director Technology Jose Ignacio Fresco Cimiano during a Computer World Magazine Interview September 6, 2022 in Doha, Qatar. (Photo by Serhat Akin/FIFA) FIFA

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

The World Cup is no longer just the world’s most-watched sporting tournament, but a complex and interconnected technological infrastructure, comparable in every respect to a ‘mega-city’. With the upcoming 2026 edition, the organisational and digital challenge will reach unprecedented levels. “This time, for us too, the 2026 edition is even more complex and bigger than before. We have 48 teams, 106 matches over 10 days – more than in previous World Cups – and three host nations, with matches spread across ‘16 different cities’,” explains Nacho Fresco, FIFA’s Director of Technology, whom we met at the Consumer Electronics Show in Las Vegas.

A centralised network between Miami and Dallas To manage such a vast ecosystem, FIFA has implemented a model of total centralisation. “From a technological complexity perspective, linking all these sites together – because everything is interconnected – is madness,” admits Fresco. The solution lies in two major American hubs: “We manage all operations from the operations centre, which is located in Miami, whilst the broadcast network we manage is equally centralised at the International Broadcast Centre in Dallas.” This enormous network infrastructure connects not only the stadiums, but around 200–300 different venues, including hotels and training grounds, all of which are constantly connected to one another.

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The Intelligent Command Centre and the cyber threat During the tournament, a huge amount of traffic is generated – we’re talking about ‘terabytes of live data’. This immense volume of information requires strict security management. Fresco introduces the concept of the Intelligent Command Centre, a sort of Security Operations Centre (SOC) to monitor everything that happens in real time. Technology steps in to prevent tangible risks to the crowd: ‘If access control fails, you have 50,000 or 80,000 people waiting. This creates a physical security problem, not a technological one,’ the manager emphasises. If the turnstiles at the stadiums were to jam, “we’re creating a potential problem, which is why we have to monitor” constantly.

The biggest concern, however, remains cyber security.

At an event of this scale, resilience and protection against cyberattacks are top priorities. “We cannot afford any slip-ups,” warns Fresco, recalling that during the 2022 tournament, FIFA suffered “more than 10 billion cyberattacks”, including public threats from Anonymous. To secure the system, the federation is working closely with “government agencies, who will also be with us in the technology operations centre, as we are also monitoring cyber security”.

Artificial Intelligence, the ‘connected’ football and the eco-friendly partnership with Lenovo

In terms of innovations in the game, the ball itself acts as a sensor. “It has a chip inside” that is linked in real time to volumetric data from the stadiums, and all this data is processed entirely in real time to provide information to the referees and the VAR.

However, for FIFA, the use of artificial intelligence in football remains a support tool, not a substitute for human beings. “You can’t trust it 100% these days”, so it is necessary to “personally check everything that AI provides”, just as one would with personal use of technology.

The target: 6 billion viewers

Every technological decision must be capable of withstanding an unparalleled global impact. Whilst the last World Cup was watched by over 5 billion people, FIFA is raising the bar for 2026: ‘We expect six billion people, or 70% of the planet’s TV viewers’, a figure unmatched by ‘any other sport or event’, underscoring the extreme complexity of the operation. The federation’s next objective will be to bring this flood of statistical data directly to fans, by developing services specifically designed “for fans”

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  • Luca Tremolada

    Luca TremoladaGiornalista

    Luogo: Milano via Monte Rosa 91

    Lingue parlate: Inglese, Francese

    Argomenti: Tecnologia, scienza, finanza, startup, dati

    Premi: Premio Gabriele Lanfredini sull’informazione; Premio giornalistico State Street, categoria "Innovation"; DStars 2019, categoria journalism

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