The interview

Mazzi: ‘Tourism is an industry. We’re ahead of Spain: we’re number one in the EU for overnight stays’

The Minister for Tourism: the sector’s value is still underestimated, particularly in Europe; it is time for a dedicated chapter in the EU budget. Simplifications for businesses are ready

by Riccardo Ferrazza

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Turismo, Mazzi "Ministero crede e investe nel settore dell’open air"

5' min read

Translated by AI
Versione italiana

5' min read

Translated by AI
Versione italiana

Despite being worth over 240 billion euros in Italia alone, tourism is not given sufficient recognition, particularly in Europe. This is demonstrated by the absence of ‘a dedicated chapter in the EU budget’. For this reason, says the Minister for Tourism Gianmarco Mazzi, “we are starting to draft a manifesto for the future” that recognises the sector for what it is: an industry. A sector which, in the wake of Covid, is now operating at full capacity and achieving significant milestones: the latest, as Mazzi highlights in this interview, is Italia’s rise to overtake Spain in terms of the number of overnight stays, putting our country in first place in the EU.

Minister, today is World Tourism Day: you had planned an event in Rome with industry representatives invited to respond to the theme: ‘Why tourism is an industry’. You said that you would campaign for the sector to be recognised as a strategic one. What do you mean by that?

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Out of respect for the tragic death of Andrea Moretti, the 22-year-old worker who fell from the Colosseum, we have decided to reschedule the event to 17 or 18 October. The evocative nature of the proposed title is an intentionally blunt response to all those who, when discussing tourism, always raise a thousand objections and fail to give it the consideration it deserves, particularly in Europe. In those parts, tourism is often underestimated, and this is a mistake because the contribution it makes to national accounts is decisive. Tor Vergata University estimates that tourism’s economic impact on Italia ranges between 13 and 18 per cent of GDP, with a total value of over 240 billion euros in direct, indirect and induced effects. And yet, in the public discourse, tourism continues to be treated as a ‘high season’, a sector, a Cinderella. And this is where the European issue comes in. Today, in Brussels, tourism is not given the weight it deserves. It does not have a dedicated chapter in the EU budget. It is paradoxical because tourism is a major source of income – and how. That is why we are starting to draft a manifesto for the future and calling for greater attention from Europe.

Businesses are calling for simplification measures.

We are ready. We are working in line with the industry’s needs. Our objectives for ensuring competitiveness are: streamlined administration, predictable timelines and swift procedures. This government has already invested in major simplification measures for the sector, and by the end of this year we intend to complete the work with a package of measures for other areas of the sector. We will present it at the earliest opportunity.

Supply chain contracts were introduced in the latest Budget Act. What have been the results?

Excellent. Our ministry has worked to secure reliable funding for investment in tourism. The scheme for energy-efficiency contracts for businesses is now in place, and we are promoting tourism by thinking in terms of the supply chain rather than individual businesses, because tourism is based on the integration of multiple services and goods. All stakeholders must find in the Ministry a stable and authoritative partner. We are managing tourism as a genuine, robust industrial platform.

What requests did you make to Minister Giorgetti regarding the budget?

I have great respect for Minister Giorgetti and for Daria Perrotta, the State Accountant General. I have asked that we view tourism through the eyes of an investor. Every euro invested in the sector flows back into the public finances through employment, consumption and tax revenue, and the tourism balance surplus confirms this month after month. I am applying the Meloni model of ensuring maximum stability, because stability is one of the greatest assets for reputation. Tourism has demonstrated its full strength: it has surpassed pre-Covid levels, created jobs and propelled Italia onto the world stage. We will increasingly enable it to make the leap from a sector to an industry, open twelve months a year, and we will do so with resources and confidence. We are well aware that this is not an expense but a strategic investment in the nation’s development.

Will you be taking action on the tourist tax? 

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We have always been opposed to any tax increase. The tourist tax is a measure designed to promote and develop tourism by improving local services. For this reason, we will continue our dialogue with mayors and local councils in a constructive manner, to ascertain whether the revenue generated is actually being channelled towards the benefit of tourism and not used for purposes unrelated to the sector.

He described the EU Commission’s proposed regulation on short-term lettings as a ‘threat to the middle class’. Are restrictions needed?

I can confirm this: it is a threat to the middle class and a dangerous ban driven by ideology, because it undermines a legitimate choice made by families and threatens the full right to property of small landlords. It always starts like this, and then you never know where it will end. Bans are pointless. Even more so in the face of social change in people’s lifestyles. Instead, we need to continue along the path of serious regulation that Italia has already embarked upon, paying close attention to the availability of housing for families, young couples and students.

Unlike France and Spain, OECD data show that in 2025 the arrivals of foreign tourists in Italy in 2025 were below 2019 levels. Why?

That is not the case. In fact, as early as 2023, we had already exceeded international arrivals by 4.4 per cent. Since 2022, we have seen a steady increase in arrivals and overnight stays, as well as having overtaken France for the first time and closing the gap on Spain in terms of overnight stays. Indeed, last year, according to preliminary data released by the respective national statistical offices, with 535.5 million overnight stays, we took first place in the EU for visitor numbers, overtaking Spain. And it is precisely the figure for overnight stays that counts, because it tells us how long a tourist stays with us and how much they spend, whilst also measuring our ability to retain wealth within our regions. The figure for international arrivals, on the other hand, is abstract: even passengers who transit through, say, Paris for two hours whilst waiting for a connecting flight are counted as arrivals. Our strength lies not in getting people to pass through, but in getting them to stay. We are working towards this goal – to encourage those who have already visited to return – and we are doing so by improving services and quality.

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