Trentodoc, turnover stable at 180 million in 2025

Substantial stability in 2025 for Trentodoc sparkling wines. This is certified by the Observatory of the Istituto di tutela: turnover stands at 180 million euros, in line with the previous year, while the number of bottles sold stops at 12.2 million, 100 thousand fewer than last year.

Stefano Fambri, President of the Institute, sees the glass as decidedly half full: "Ours is a result that I consider to be decidedly positive," he says, "considering the difficult economic situation and the wine consumption that has been declining for some time, a phenomenon that sparkling wines are resisting better but to which they are certainly not immune, just look at the performance of Champagne. However, it can be said that we are bucking the trend with a lasting appreciation and recognition of the market. There is also the fact that in ten years our numbers have doubled, so a consolidation in this economic moment is certainly positive'.

The vitality of the Trentodoc Consortium is also demonstrated by the increase in the number of members, from 67 to 74 in one year. Even if the extra number of wineries has not led to an increase in the number of bottles produced. 'It is true that the success of the denomination has attracted new producers,' says Fambri, 'but it takes time to see the results. On the one hand, these are often small wineries that start with just a few bottles, and on the other hand, one cannot overlook the fact that at least two or three years pass from when one invests in a classic method to when one sees the first concrete results. In addition, many wineries rely on long stays on the lees and ageing, which delays the release on the market'.

Riserve and Millesimati, however, represent a distinctive and increasingly appreciated segment, contributing to the overall valorisation of the sector and at the same time allowing the economic shocks to be diluted over time (on a market that, characterised by declining purchasing power, is currently not seeing an increase in average sales value, since both the number of bottles and turnover are substantially constant).

Shocks were also mitigated by the mainly Italian diffusion of Trentodoc, withexports standing at 15%. On the other hand, there is still room for expansion, especially in the central south of the peninsula. "There is also a progressive affirmation on foreign markets,' explains President Fambri. 'But also considering the uncertainty caused by tariffs and the limited resources of a small institute like ours, we have been more cautious in our promotional activities in the USA. However, there is still room to grow both in Italia and abroad thanks to our characteristics, which fit well with market trends, where we are also appreciated by young people. It is not true that the latter have stopped drinking wine, but they drink less and better or at least on different occasions than in the past. I think ours is the right product to intercept the new trends. More generally, both the strategies of the wineries and the activities of the Institute are trying to valorise the peculiarities of our territory with its different valleys giving different characteristics to the wines. Tourism also remains a fundamental lever, as demonstrated by the success of the Trentodoc Festival'.