Fairs

TuttoFood, 3 thousand international top buyers and 90 thousand visitors expected

New format in Milan from 5 to 8 May after the partnership between Milan and Parma Fairs

by Emiliano Sgambato

A Milano tra il 5 e l’8 maggio si terrà TuttoFood

2' min read

2' min read

About 4,700 companies, 25% from abroad, distributed among the 10 pavilions (three more than the 2023 edition) that will occupy over 150 thousand square metres of the Fiera di Milano Rho. 3 thousand top international buyers and 90 thousand visitors are expected. This is the business card with which the 2025 edition of TuttoFood, to be held from 5 to 8 May, is being presented, with the declared objective of "representing food production chains from all over the world".

It will be a completely redesigned exhibition, "inclusive and dialoguing in times of barriers and duties," explained Antonio Cellie, CEO of Fiere di Parma during the presentation at the Adi Museum in Milan, "which further encourages us to make it the strategic meeting point for all sector operators interested in exploring the latest food trends, taking the opportunity to touch innovations from all over the world and sign trade agreements in a highly prestigious international context.

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Aefi estimates 'a potential export overperformance of 4% for the leading trade fair sectors in Italy and Tuttofood will generate 'already from this edition a direct and indirect impact of more than 150 million on the entire city of Milan'.

The fair aims to represent all the food sectors, also covering "thebeverage offer of spirits and the contemporary world of mixology, also "thanks to strategic partnerships such as the one with Koelnmesse (the Cologne trade fair organiser of Anuga) and Fiere di Parma's recent acquisitions in the Away-from-home channel, with its entry into the capital of the Roma Bar Show and the integration of the Milan appointment of Mixology Experience into the trade fair".

Space is also given to the novelties of no & low alcohol (a sector that is today increasingly in search of implementing regulations in Italy), food pairing, 'coffee mixology' and contaminations between spirits and haute cuisine (a real frontier for clearing the way for the consumption of quality alcoholic products in contexts other than bars).

In addition, new food trends and cultures will be "explored through a rich programme of side activities, conferences, talks, tastings, prizes and show cooking," say the organisers, "addressing the key issues affecting the sector: the prospects for the development of supply chains in the face of technological advances and the proliferation of new consumer trends, the international opportunities open in the private label segment, the food models of the future, the fight against waste, the reduction of production impacts, and EGS (fertile ground for finding new ideas for collaboration between industry and distribution)".

The buyers programme has been developed in cooperation with Ice-Agenzia, "for them a precise hospitality programme and themed guided tours, both at the fair and outside, that intercepts the real needs of exhibiting companies and the expectations of major food buyers from Europe, North America, Latin America, the Middle East, Asia and the Far East, Australia and South Africa".
Also on the programme are the traditional 'Better future award' and 'Alimentando Award'.

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