TV, Amadeus on channel Nine to challenge Rai and Mediaset also in prime time
Officialised in a Warner Bros. Discovery the hand-over of the presenter. CEO Alessandro Araimo: 'We are a unique entity capable of fully exploiting the country's greatest creative talents'.
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Warner Bros. Discovery has "a system of media that makes us, in the Italian market, a unique entity capable of fully exploiting the country's greatest creative talents". Alessandro Araimo, managing director for Italy and in charge of the Southern Europe area for the US media giant, thus comments on the move of Amadeus to channel Nove. It is now official. The TV presenter, who has made the fortune of the last five Sanremo Festivals and who has been a hit in the prime time access slot with Affari Tuoi on Rai 1, will be making his debut this autumn on the generalist channel of what is increasingly becoming the third TV pole. A decision that has been in the air for some time now, preceded by the announcement of the exit from Rai when her contract expires on 30 August.
Access prime time and prime time
Agreement on a four-year basis. "On the basis of this agreement," reads the Warner Bros. Discovery - over the course of the television season, Amadeus will present one Access Prime Time programme and two Prime Time programmes on Nine. In the coming months the details of the projects that will feature him will be announced'. In this framework, Amadeus will 'actively collaborate with senior management in the development of new entertainment formats for all the group's platforms'.
Araimo's ad: 'We will combine his energy with the publisher's creativity'
."We are thrilled to welcome to our team Amadeus, a TV star, an extraordinary artist and one of the most loved faces by the Italian public. We look forward to working together," commented in a note the CEO of Warner Bros. Discovery, Alessandro Araimo, commented in a note. "We are looking forward to combining the great energy that distinguishes him, and that he will certainly bring to our Group, with the creativity of the publisher that has, more than any other in recent years, renewed Italian television. Warner Bros. Discovery, a leading global media group, wants to be even more of a protagonist in Italy with Channel Nine - increasingly rich in unique and distinctive artists and formats - with its entire portfolio of free and pay TV channels, with sports, digital platforms and film production and distribution. A system of media that makes us, in the Italian market, a unique player able to fully exploit the country's major creative talents'.
