Cars and technology

Volkswagen, costs reduced by 40 per cent in China following the Tesla model

The German giant has announced the development of a new architecture for electric cars with Chinese partner Xpeng. Here's how it will work

Il logo Volkswagen su una ID.7. (AP Photo/Ted Shaffrey)  Associated Press/LaPresse

4' min read

4' min read

The Volkswagen group is on a full offensive to regain momentum in its main market, China, accounting for 3 million units, a third of its global sales. The leading European carmaker said on Wednesday that it had developed a new architecture for electric cars with Chinese partner Xpeng (-49% at the Nyse since the start of the year), which according to the German carmaker (+21% performance of its ordinary shares since the start of the year) will enable it to offer electric and intelligent vehicles at more affordable prices in China, where the price war started by Tesla and continued by local giant BYD has been raging for over a year.

Volkswagen plans to use the China Electrical Architecture (Cea) in locally developed VW-branded Ev (electric vehicles) from 2026.

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The CEa is expected to enable a 40 per cent cost reduction for the platform developed in China compared to the Meb platform developed in Germany by reducing the number of control units, the company added. The architecture uses a central computer and a zonal structure to control all the electronics and realise functions such as autonomous driving. In short, it follows the example of Tesla, which has been struggling for the past few months but is still the market leader in this type of architecture, which reduces the wiring and components of a car to make it more efficient and cheaper to produce.

What exactly does cost reduction mean

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Reducing costs means simplifying digital hardware: fewer control units and fewer chips, perhaps similar ones, that perform a single function instead of a series of tasks, from infotainment management to climate control via battery management to the increasingly important Adas (driver assistance systems).

It is a paradigm shift in design and production that also marks a new approach to component suppliers, and this means abandoning the old modus operandi of introducing on-board functions (perhaps for a fee as an optional extra) with the addition of modules and control units. Now the digital and electric car 4.0, and we can see this in the many new models on the way, is governed, as Tesla teaches us, by a single central system, a single mother of all control units, instead of the myriad of modules that made it up until now with enormous waste of microprocessors, exploited for just a few functions, or even just one, and poor integration and efficiency (which is the key to sustainability).

Such an architecture simplifies the internal network as fewer cables and in their place a digital backbone with dear old Ethernet. On top of this hardware is software that can handle everything from the battery to Adas driving assistants, from infotainment to the user interface.

In fact, the possibility of using, with obvious savings, fewer hardware modules and microprocessors is enabled by the design philosophy known as 'software defined vehicle'. This implies that the car and its functions are realised and therefore defined by its software. an operating system on which functions can or cannot be activated through apps (perhaps for a fee to activate optional extras) and this implies, as mentioned above, a Copernican revolution in automotive hardware: a single central unit, a sort of mainboard, instead of dozens of control units with microprocessors (perhaps similar) that perform a single task with a waste of resources (and here the lesson of the chip shortage weighs in).

Products designed for the Chinese market

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"Competition is very fierce and we have to adapt our cost structure to be competitive in this environment," said Ralf Brandstaetter, member of the Volkswagen Group Management Board and responsible for China. "This is a decisive step in the development of China-specific intelligent connected vehicles and the acceleration of our 'In China, for China' strategy."

The announcement follows a partnership formed last year, when Volkswagen bought 4.99% of Xpeng for around USD 700 million, with the intention of jointly launching two Volkswagen-branded electric models by 2026. The companies initially stated that the two models would use Xpeng's G9 'Edward' platform.

Objective: regain market share

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Volkswagen, which is trying to regain market share in China lost to local rivals, announced in February that the first of two cars it intends to develop with Xpeng will be an SUV.

The German carmaker ceded the title of best-selling car brand in the Dragon market to local electric vehicle manufacturer BYD at the end of 2022. Its market share dropped to 14% last year, from 18% in 2018, due to declining sales of combustion engines. But in the first quarter of 2024, China was the main growth driver for the Wolfsburg-based group. Deliveries increased by 8% to 693,600 vehicles (33% of the global total of 2.2 million), despite a difficult market environment. Battery-powered models (Bev) recorded very strong percentage growth in China, up 91% to 41 thousand units. On the contrary, in the main markets Bevs lost ground: -3.3% overall, -24% in Europe. According to Cleantechnica in January, on a global scale, the first two VWs in the top 20 were the ID.4 and ID.3 in places 16 and 18, with just under 10 thousand units sold. First was the Tesla Model Y with 74,000 and second the BYD Song with 52,000, but of these as many as 45,000 plug-in hybrids.

The German carmaker is pushing to expand its product range in China. Last week Volkswagen announced plans to invest EUR 2.5 billion (USD 2.66 billion) to expand its production and innovation centre in the city of Hefei, Anhui province.

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