Automotive

Vw, the labour cost bomb: 51% higher than EU competitors

On the eve of the third round of talks the union proposes cuts of 1.5 billion. Good sales in October and Skoda Enyak overtakes Tesla Model Y

by Alberto Annicchiarico

Dipendenti della Volkswagen durante uno «sciopero di avvertimento» del sindacato tedesco dei metalmeccanici IG Metall, a Osnabrück, Germania, 6 novembre 2024. Il cartello recita: «Lavoro per tutti i siti Vw: non c’è mai stata tanta lotta quanto oggi». REUTERS/Teresa Kroeger. REUTERS/Teresa Kroeger

4' min read

4' min read

The Volkswagen Group is grappling with a bomb that is ready to explode. With a new round of negotiations starting tomorrow, the company is confronted with significantly higher labour costs than its main European competitors, a condition that puts pressure on the sustainability of its German operations. Management's goal is to cut EUR 17 billion. The hypotheses being looked at? The closure of three Vw brand plants in Germany, tens of thousands of redundancies, 10% pay cuts, a pay freeze for two years. The union offers a cut of 1.5 billion, through the suspension of part of the bonuses for workers, managers and board members and the postponement of the proposed increases (+7%), money to be paid into a fund. Works Council President Daniela Cavallo, at a press conference on Wednesday, acknowledged the need to tighten the belt, but insisted, for example, that the dreaded factory closures could be avoided on the basis of workers' proposals.

The big problem of labour costs

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In 2023, Volkswagen allocated 15.4 per cent of global revenues to personnel costs (down from 18.2 per cent in 2020), a far higher percentage than competitors such as Bmw, Mercedes-Benz and Stellantis, which are between 9.5 per cent and 11 per cent, according to an internal works council note viewed by Reuters. In absolute terms, this is on average 51% higher. Even in terms of hourly costs, the gap is clear: in Germany, Volkswagen pays EUR 62 per hour, the highest value in the world in the automotive sector, compared to EUR 47 in France, EUR 33 in Italy and EUR 29 in Spain. The average difference to the largest EU countries is therefore over 77%.

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In addition, the costs of the group's German factories are 25-50% higher than the company's targets, with some facilities being twice as expensive as their competitors. Thomas Schaefer, CEO of the Volkswagen brand, said that this situation is eroding the productivity of the group, which is already under pressure from more competitive Chinese players, Byd above all, entering the European market.

The union revises the proposal

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The negotiations scheduled for Thursday are shaping up to be very tense. In the context of collective bargaining, the large metalworkers' trade union, Ig Metall, through its district manager Thorsten Gröger, and the Volkswagen works council have said they are prepared to relax their demands in order to avoid lay-offs and plant closures. As reported by the Bild newspaper, the aim is to ensure the survival of the production sites and long-term employment.

Tensions further increased after Volkswagen cancelled a separate contractual agreement regulating wages at six German plants in September, fuelling discontent. The proposed cuts are particularly ill-digested by the unions, especially after recent wage increases of 5.5% in the industry's collective agreement and 4% offered by Tesla in Germany.

Dove va l’industria dell’auto

The big question is how to deal with the slump in demand for electric vehicles, high running costs and growing competition from China. On solutions, the parties are deeply divided.

Economic challenges and the transition to electric and software

In addition to labour costs, Volkswagen faces the challenges of the transition to electric and 'software-defined' vehicles, which require significant investments. The launch of the joint-venture with the US manufacturer Rivian, goes exactly in this direction, aiming to transfer into the JV the functions of the subsidiary Cariad, which has so far failed to meet its targets, costing billions. After all, competition with the Chinese, who offer more affordable models, further reduces margins. The trade unions, however, argue that personnel costs represent only a fraction of the group's overall expenses and call for other areas to be identified for possible cuts.

Red lines not to be exceeded

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At stake, it was said, is not only wages, but also the future of the German plants. The possible closure of some production sites is a scenario that fuels the risk of strikes, with potentially serious consequences for the production activity of Europe's leading car manufacturer (6.5 million vehicles sold between January and September, -4%), which is already seeing profits fall in a worrying way: the group's operating profit in the first nine months was 12.9 billion (-21% year on year), with a margin of 5.4% (it was 6.9%). This is not the first time that drastic staff reductions have been discussed. A previous plan of former CEO Herbert Diess envisaged cutting 23,000 positions by 2025.

Meanwhile, the future of the workers and the competitiveness of Volkswagen remain in the balance. Daniela Cavallo reiterated that the unions will not accept compromises that go beyond certain 'red lines'. After all, in an internal communication, the works council pointed out that the loss of 5.5 billion in profits in other divisions of the group - Porsche, Audi and Volkswagen Financial Services - shows that the problem should not be sought only in labour costs.

Excellent results in October. Skoda Enyaq outperforms Tesla Model Y

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All this while October, Jato Dynamics' experts certified, was a very good month for the Wolfsburg group, which recorded a record market share (27.6% in Europe, top for three years) and the leading position with over 287 thousand new registrations (+11%). Electric cars played their part, with the Skoda Enyaq (9,977 units and +44%) securing first place as Europe's best-selling Ev, overtaking Tesla Model Y (8,795 and -18%). Volkswagen ID.4 registrations were up 24% (6,894, in third place). Petrol and diesel cars still accounted for more than three quarters of registrations.

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