Artificial intelligence

Webidoo outlines its development strategy for the US market

Event at Nasdaq for the Italian martech company, which closed a new $25 million investment round in May

by Giovanna Mancini

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

A month ago, the announcement was made of the completion of a $25 million investment round, led by the Imprese per la Crescita 3 (IXC3) fund, an alternative private equity fund aimed at institutional investors and managed by Azimut Libera Impresa Sgr (a company within the Azimut Group).

Today, at a symbolic venue such as the Nasdaq, we are presenting the new direction that this capital increase makes possible (or rather accelerates), in particular our expansion into the US market.

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The United States: the heart of innovation

Webidoo, an Italian martech company specialising in the development of advanced technological solutions for the digital transformation of businesses, closed 2025 with revenues of $18 million and EBITDA of over $3 million, whilst continuing to invest significantly in new products and research and development, particularly in the field of artificial intelligence.

It is precisely this focus on artificial intelligence – which lies at the heart of the company’s development – that makes the United States a key market, explains Webidoo’s CEO Giovanni Farese. “This country is a benchmark for research and activities in the field of AI,” observes Farese. “We are now well established in Europe, America and the Middle East, but the United States remains a beacon for innovators and, above all, for forging and strengthening ties with the big tech companies. Furthermore, we specialise in solutions aimed at small and medium-sized enterprises which, although less deeply rooted in the US economy than in the European one, are nonetheless very numerous in the United States, where, conversely, there is a lack of tailored offerings.”

The decision to list on the Nasdaq is both symbolic and strategic: “We have been working with them for over a year on a possible expansion of Webidoo, including as a partner to American companies. We already have over 100 clients and the aim is, of course, to grow, thanks in particular to one of our AI products, an established team and the development of a system aimed at SMEs,” adds the CEO.

Growth in 2026

Webidoo, which following this latest funding round has raised a total of over 30 million dollars (including the 2021 round with 8a+ Investimenti and TIM Ventures, who continue to support the company’s growth), has continued to grow in the first half of this year and, for the coming six months, anticipates an acceleration, thanks to the boost from the capital increase (the effects of which, however, will be felt mainly in 2027), but also to the impetus provided by its business plan, which, as mentioned, envisages the development of new products and a series of M&A transactions, including one or two in the US market by the end of the year.

Listing: a possibility, but not a priority

As for the possibility of a stock market listing – and therefore the choice of Nasdaq as the venue for the launch of the US strategy with this in mind – Farese is hesitant: “We’re not ruling it out; in fact, we’re working to ensure we’re prepared, including from an organisational perspective, should we choose this route in the future. But it’s just one of the options for our development. Today, the priority is to invest the capital raised and continue to grow in terms of research and products.”

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