Duties and cinema

Why duties on films hurt Hollywood in particular

The measure would mainly ruin the American film market and strengthen the European one

(AdobeStock)

4' min read

Key points

  • The digital question
  • Duties on films shot abroad
  • Against whom this measure is intended
  • Hollywood was mainly made by Europeans
  • European festivals acting as a sounding board for Hollywood
  • A relationship that is never reciprocal
  • The measure would strengthen European cinema

4' min read

It is not yet known whether this is a boutade or will end up becoming a measure, but if the news about Trump's duties on foreign films announcement is confirmed, it would hurt Hollywood and the American film industry in particular.

The Digital Question

First of all because cinema is no longer cageable, as it used to be. This would be especially true for cinemas, but, as everyone knows, the current problem is that cinemas are dying everywhere and films are actually mostly seen on platforms. It is true that platforms respond to the country's Vpn, but it is easy, even for an adigital person, to get around this. And we also know that in every era each censorship in the film world has done nothing but good for films. Take, for instance, the banning of Bertolucci's The Last Tango in Paris: censorship made the film immortal, far beyond its (albeit high) artistic merits.

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Duties on films shot abroad

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Thus, Trump would impose 100 per cent tariffs on films shot and produced abroad to ensure that Hollywood studios are at the centre of production and work is not outsourced. The initiative aims to counter what he calls 'a threat to national security' due to incentives offered by other countries to attract film productions. Trump described it as "a coordinated attack" that would also have propaganda implications. One of the 'special ambassadors' in Hollywood, Jon Voight, is said to be working on this plan. But apart from the fact that productions are now increasingly co-productions between different countries, one can only enjoy tax breaks in the country where one is filming, while the production remains overwhelmingly American. Wouldn't the duties then only apply to films shot entirely in the US? That really seems anachronistic.

Who this measure is designed against

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This would essentially go against Europe, Canada, England, Australia and New Zealand, because India is totally colonised by Bollywood, China has its own exclusively domestic market, and Africa, apart from the small number of cinemas, feeds mainly on Indian and Chinese cinema. Latin America has almost no pull, except for Mexico City. If the nations for which this measure was designed were to react by imposing the same duties on American cinema, then, at least as far as our hemisphere is concerned, which eats a lot of American cinema, the measure would only strengthen the production houses that have been formed in Europe and beyond. It would help Cinecittà, London, the Barrandov Studios in Prague and the Hungarian ones, just to give an example, and all the Italian film commissions, which have often done good for the cinema and the territory, not only to publicise the region, but because the films become a considerable economic flywheel for the workers and the local economy.

Hollywood was mainly made by Europeans

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Perhaps Trump forgets that Hollywood was mainly made by Europeans fleeing hunger or Hitler's Nazi madness, Fritz Lang being one example. Hollywood needs everyone, the very best, to be on the crest of a wave. How would it be if to this further restriction, Hollywood, which has always been ready to react politically (see #metoo), reacted with a voluntary exile of European filmmakers like Milena Canonero and Dante Ferretti, Oscar winners?

European festivals that act as a sounding board for Hollywood

How might the European festivals that act as a sounding board for Hollywood react? Venice and Cannes for example? Alberto Barbera, director of the Venice Film Festival, has always managed to attract Oscar-winning films to his festival, from La La Land to The Shape of Water.

What would happen if festivals refused to host Hollywood films in retaliation?

A relationship never reciprocated

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We know that the relationship between Hollywood and European cinema has always been unbalanced. Hollywood stars have always had very easy access to our market. Not so the reverse: it is very difficult for a foreigner to work in the well-oiled machine of American cinema, so much so that, for example, Gina Lollobrigida, although loved in the US too, wanted to return to Italy at some point. The industry was too difficult, too stressful, too tiring, too many reins. Nor did we ever object to a foreigner playing the role of an Italian. Did anyone ever mind that Francis Ford Coppola cast Marlon Brando in the title role of The Godfather? Or the role of the Prince of Salina to Burt Lancaster for the The Leopard?

And then our films have always had a hard time making it to the States. This is also a big problem in nominating a small, independent film overseas. A foreign-produced film is very rare in American theatres.

The measure would strengthen European cinema

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In the US, cinema is not assisted and producers take risks. Fortunately, it is still supported here. If we were forced to stop importing American films, we would have even more opportunities to strengthen our production and give many newcomers a chance to prove themselves. But above all, TheDonald may not have realised that if Hollywood is in crisis, it is because the same forms of cinema are in crisis throughout the rest of the world with a process of globalisation and digitalisation that we have not yet come to terms with. Tariffs on foreign films would end up ruining Hollywood in particular.

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