Windtre Business launches 'Open': client company brands speak out
The company involves various partners in the new spots: from Bauli to Ceres, via Garofalo and ASdoMar. Manager Izza: 'It's not a campaign, but a platform'
2' min read
2' min read
In the beginning it was the client company that, through one of its managers, became a testimonial. The next step is a more structured collaboration with the customer's brand alongside that of the telecommunications company. Entitled 'Open', the new communication campaign of Windtre Business starts on 1 June with three 30-second spots on TV and web channels. There is the Windtre Business brand and there are the iconic products of numerous illustrious brands - from Bauli sweets to Garofalo pasta, from the Lemonsoda tin to Fabriano albums - all with the slogan "Open" printed on them, all united by a claim: "The door to the future is open. Let's open it together'.
More than a campaign, Laura Izza, Head of Sme & Microbusiness Offer at Wind Tre, speaks of "a platform. It is a way of accompanying in a medium-long term path the business customers who, in our market, are not only looking for connectivity. They are looking for reliable partners to help them solve problems, to make complex things simple'.
The commercials, directed by Giacomo Boeri, conceived by FCB & Partners and produced by The Family, feature full involvement of some of Windtre Business' client brands. All dedicated to marketing: In addition to Bauli, Garofalo, Fabbriano and Ceres, which participates with the tricolour brand Lemonsoda, there are also Givi motorbike cases and helmets, ASdoMAR tuna, Kiko cosmetics, Centrale del Latte di Roma, Alice Pizza and Menz & Gasser jams.
Companies that, on their social profiles, will relaunch the campaign. "We have encountered," continues Izza, "a great desire to participate, to tell their experience, to share an articulate and, if you like, unconventional communication project. So we can say that, for now, we will be present on TV and the web for the entire month of June, but we will be back throughout the year'.
The challenge, according to Izza, is "to overcome the traditional concept of testimonials by putting brands in the foreground. This is a fundamental step for a company like ours which, by interfacing with business customers, aims to differentiate itself under the banner of openness. The 'Open' concept, in fact". A very important concept, according to the manager, 'both for companies and for the Public Administration looking for a partner to accompany them in their digital transformation'.
