Xiaomi launches the 17 Ultra and a Leica special edition: all the news
The Chinese brand, Europe's third largest smartphone manufacturer, revamps its camera division to push at the high-end of the market
by correspondent Luca Salvioli
The focus is on photos. Which is nothing new in the way smartphones have evolved, but the push, also in terms of communication and positioning, is decisive. Xiaomi is relaunching the premium segment with the new 17 Series, a generation that marks a further step in its collaboration with Leica. A collaboration that, in addition to the 17 Series, takes a leap forward with a new smartphone developed together, with Leica design and colours.
At the Mobile World Congress in Barcelona, the Chinese group, the third largest smartphone manufacturer in Europe, will present its first event of the weekend.
William Lu, president of the Xiaomi Group, introduces the company's variety of businesses in addition to talking about smartphones: in fact, an avalanche of technology is presented on stage. The new Xiaomi Scooter 6 Series scooter, the Xiaomi Watch 5, the Pad 8 Series tablet, Xiaomi Tag, which officially becomes a competitor to Apple's AirTags because it is compatible with both Apple Find My and Google's AndroidFind Hub, and an ultra-slim 15W external powerbank battery also presented, also in the promo, magnetically attached to an iPhone.
A product ecosystem that relies on investment: Xiaomi will put USD 24 billion into research and development over the next five years, Lu announced.
The new Xiaomi 17 Ultra
The 17 Ultra is the flagship model of the new smartphone range. The design remains consistent with the camera-inspired Ultra line, but becomes thinner and lighter (8.29 mm, 218.4 g). The camera module has been revised and is less bulky than in previous generations.



