New products

Apple launches HomeView, but only the HomePod Mini 2 and Apple TV are coming to Europe

A wide range of home accessories is being launched, in collaboration with other manufacturers, but they will not be available in Europe due to the dispute with the Commission concerning Siri AI

HomeView per il momento non sarà in vendita in Italia

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Apple is launching a range of smart home products, marking the full roll-out of John Ternus’s hardware strategy. However, most of these products – which are entering a market dominated primarily by Amazon – will not be available in Europe. Starting with HomeView, a system comprising a display and speakers designed to become the digital heart of the home. It will not be available on our continent due to Apple’s disputes with Europe concerning Siri AI.

Let’s start with what’s coming to Italia: HomePod Mini 2 and Apple TV 4K. Both are available to pre-order from today. The HomePod mini 2 costs €169 and is available from Friday 30 October, whilst the Apple TV 4K costs €349 and arrives in shops on Friday 13 November.

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The new feature that links the two products is the surround sound. For the first time, four HomePod mini 2s, paired with the new Apple TV 4K, form a four-speaker home cinema system. The speakers recognise their position in the room and automatically calibrate the timing and levels audio.

The HomePod mini 2 features the Apple S10 chip and uses computational audio to analyse music in real time, optimising dynamic range and sound intensity. It can be used on its own, in pairs for a stereo effect, or in a multi-room setup. It can also act as the default speaker for your Mac, for films, video games and FaceTime audio and video calls. Voice control of the smart home remains a key feature: multiple users can manage devices and automations.

The new Apple TV 4K is powered by the A19 chip, the same one found in the iPhone 17. Compared to the previous generation, it promises a CPU that’s up to 50 per cent faster and a GPU that’s up to twice as fast. The chip features a dedicated AV1 decoder, enabling high-quality streaming that uses less bandwidth. The Siri Remote retains its design but can now be tracked using the Find My app, with ‘Precise Location’ and the option to make it ring.

Con HomePod mini 2 e Apple TV 4K si può creare un’esperienza audio surround a quattro altoparlanti.

New features that (for now) aren’t coming to Europe

The real innovations for now are coming from the United States and other countries, not from Europe. Apple HomeView is a direct competitor to the Amazon Echo range, the smart display powered by Alexa. Apple’s product aims to be the heart of the home and adapt to the personal context of each user, bringing together entertainment content, communication features and smart home device management – music, FaceTime calls, home monitoring and voice-controlled automations – all in one place. It also features facial recognition and personal profiles.

HomeView incorporates Siri AI, which is currently available in Europe only on Mac and Vision Pro. The company is involved in a dispute with the European Commission regarding Siri AI, which concerns the application of the Digital Markets Act. Apple states clearly in its press release: ‘HomeView is not available for sale in the European Union, as Siri AI is not currently available on iOS in the EU. Apple is actively working with the European Union to find a solution.”

‘Apple Home Collection’, on the other hand, is a new range of smart home accessories, including indoor and outdoor cameras, thermostats, temperature sensors, a video doorbell and a smart lock, designed in collaboration with the South Korean firm LG and the French company Schneider Electric.

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