Barachini, from the over the top of the Internet unfair competition
Orsini, 'Sun's most important asset' Silvestri, 'add press review and social media to circulation' Tambutini, 'facts separate from opinions'
Key points
- Barachini, with the over the top competition not fair, a code of ethics is needed
- Orsini, Sole important asset, information makes you aware
- Silvestri, it's not true that you don't read newspapers any more
- Drums, facts separate from opinions
- Riffeser (FIEG), standards are needed to get quality information back
- Ceccherini, quality journalism bulwark of democracy
- De Bellis, the digital battle can still be won
- Agnese Pini, filter journalism between power and citizen
- Cerno, using artificial intelligence for non-journalistic work
"We need a journalism that knows how to tell the facts, that knows how to do so through numbers, certain data in order to gain the trust of citizens who sometimes do not know what is true and what is false, and this can also be a serious democratic problem," said Alberto Barachini, undersecretary to the Prime Minister's Office with responsibility for publishing, at the conference on information for the 160th anniversary of Il Sole 24 Ore, "The evolution of information media".
Barachini, with the over the top not fair competition, a code of ethics is needed
With the over the top - the companies that provide, through the Internet, services, information content, videos and applications - Barachini pointed out that 'there is an issue of competition that is not perfectly fair. A ruling by the American Constitutional Court has established that the over the top are not publishers but content distributors. This has generated a very heavy fallout on the issue of confrontation between traditional publishing and the over the top because they are actually considered content distributors and therefore do not have the same ethical responsibilities, apart from the same fiscal responsibilities, the same fiscal burdens, but they do not have the same ethical rules, they do not have the same codes. We are asking publishers to make a big effort to demand the application of a code of ethics'.
Orsini, Sun important asset, information makes you aware
Emanuele Orsini, president of Confindustria, emphasised that Il Sole 24 Ore is 'a very important asset' and 'I believe that for a newspaper to be authoritative it must live off its freedom of the press'. The industrialists' number one stressed how information 'also makes people aware. Today, for example, there is a bit of an anti-industrial, anti-business culture' that we must 'try to reverse'. And he recalled that we are living in a difficult moment, in which, for example, 'President Trump has changed the world economy with a tweet. And then we saw what happened with tariffs and on the other side we have China'. In this context, 'Europe has a much slower response and therefore information is fundamental'.
Silvestri, it's not true that you don't read newspapers any more
"It is not true that people no longer read newspapers and that they no longer recognise the value of information: if we want to compare circulation figures from twenty years ago with the current numbers, we have to add piracy (which did not exist in the past), the proliferation of press reviews, and the action of social platforms that dismember newspapers every day. We would discover that current circulation is five times higher than in the past," stressed Federico Silvestri, CEO of the 24 Ore Group. "The proof? In the community of people who play a role in society, newspapers count and are opinion leaders. What we need to do is change the rules of the game in accordance with a world that has already changed.
Colaiacovo, Sole presidium of authority
