Breaders invests to grow abroad and moves towards 40 shops
The bakery 2.0 group (Forno Brisa, Longoni, Mamm, Mercato del Pane and Pandefrà) opens up to specialty coffee and chocolate and wants to increase signage thanks to a 7.5 million equity raising. Turnover 2025 at 22 million with a margin of over 12%: target 60 million in 2029
3' min read
3' min read
Consolidate the business model in Italy and accelerate growth, already evident in recent years, also by landing abroad. This is the aim of the new capital increase announced by Breaders, the group that brings together the five artisan bakeries Forno Brisa (Bologna), Davide Longoni (Milan), Mamm (Udine), Mercato del Pane (Pescara) and Pandefrà (Senigallia). The planned investments amount to 10 million, 7.5 million in equity (among other things with a campaign onMamacrowd that will open in mid-October), plus a portion of debt.
"We already have agreements for over 5 million between club deals and institutional investors, also thanks to Azimut as lead partner," says Pasquale Polito, ceo of Breaders and founder of Forno Brisa. "In 2023 we raised 4.3 million, but today we are more ambitious because we are aware that we have managed to realise more than expected.
From the current 28 points of sale, the goal is to reach at least 40 in 2028, with a growth in turnover from an estimated 22 million this year (14 million in 2024 with a margin of 12.3% at group level) to 46 in 2027 and up to over 60 in 2029.
Currently about 20 per cent of business comes from the b2b generated by the central workshops - e.g. sales to restaurants - and presumably this is a share that will tend to grow with the diversification of business (already underway) towards specialty coffee, chocolate, drinks and dry pasta.
A type of "hybrid shop" that has also grown in the rest of Europe, where Polito, Longoni and associates have now begun to look - the search goes from France to Spain to London - for excellence to be involved in the project.
"Actually, more than exporting, we aim at importing know-how from innovative and on the crest of a wave realities that are willing to grow and do something new. Breaders aims to become a European group of independent bakery cafés,' explains the CEO. In the target group there are realities that generate a turnover of between 4 and 8 million, but above all "selected for affinity of values, economic solidity and artisan vocation".
