Dolce&Gabbana brings its most precious fashion shows to Rome, from Villa Adriana to the ancient Forum

"It is our test of maturity": this is how Fedele Usai, general manager of Dolce&Gabbana, defined the brand's decision to bring the fashion shows of its most precious collections - high jewellery, women's haute couture and men's haute couture - to Rome from 12 to 16 July. The presentation of the project, at the Campidoglio, was also attended by Alfonso Dolce, the company's CEO, the Mayor of Rome Roberto Gualtieri and the Councillor for Major Events, Sport, Tourism and Fashion Alessandro Onorato. It is the new stage of a Grand Tour in some of Italy's symbolic places that the Dolce&Gabbana maison inaugurated in Taormina in 2012 and that over the years has touched, among other destinations, Milan, Florence, Palermo, Naples, Venice, Agrigento, the Sardinia.

The peculiar formula - involving hundreds of guests and celebrities from all over the world - enhances the art, history, culture and craftsmanship traditions of the chosen territories, elements that provide sources of inspiration for the collections, which thus become syntheses and emblems of the places. "We waited for the right moment to arrive in Rome, it is a great responsibility," said Alfonso Dolce, who emphasised that the collections will pay special homage to the city's historic haute couture (haute couture) ateliers, but also to the jewels of ancient Rome.

The events will be held in some of the capital's most representative locations: the haute couture fashion show in the Roman Forum, the haute couture fashion show on Ponte Sant'Angelo, while the haute couture jewellery will be revealed at Villa Adriana, an imperial residence in Tivoli, on the outskirts of the capital. The opening night will involve Via Veneto, at the centre of a major redevelopment by the Capitoline administration, and will also see the inauguration of a photo exhibition on the Dolce Vita period.

"It was a work that started a year ago, during which we got in deep contact with the city, its places and its excellences, also productive ones," Dolce continued. These include the Tirelli tailor's shop, one of the most famous and award-winning costume ateliers for film and theatre, which has made its rich archive available. One of the three new rooms that will enrich the exhibition "From the heart to the hands", dedicated to the savoir faire of Dolce&Gabbana, will be dedicated to the world of cinema. After Milan and Paris, from 14 May to 13 August, the exhibition will be hosted at Palazzo delle Esposizioni, with a new layout and new contents.

"The five days of Dolce&Gabbana in Rome confirm our commitment to enhancing the city's fashion system, its history and its future, not only through events but also in its productive and creative parts," stressed Mayor Gualtieri. "The economic spin-offs on the territory will also be very important. Of "10 thousand hotel rooms booked and 2 thousand jobs employed before and after the Dolce&Gabbana fashion days" also spoke the councillor Onorato, for whom "there are no precedents in terms of the value of economic commitment in our city by a company". Next 27 May, Dior will also bring the Cruise 2026 collection to Rome, while in past years Valentino, in 2022, chose symbolic locations in the city as the set for their fashion shows, with an event in Piazza di Spagna, and Fendi, with a fashion show in the Trevi Fountain in 2016, as well as Bulgari, which celebrated 140 years in 2024 by bringing its high jewellery collection to the Baths of Diocletian.