Driving licence, Italian start-up Brum: one 'digital' driving school per month for three years
The company closed a EUR 5 million investment round to accelerate its national expansion plan
One new driving school per month for the next three years. On a digital journey between innovation, technology and a bit of tradition and an investment plan worth 5 million euro. This is the initiative of the start-up Brum, which with its new programme aims to accelerate its national expansion plan with one objective: "To open a new driving school per month for the next three years, building a capillary network capable of potentially reaching up to 50% of aspiring new Italian driving licence holders".
Innovation in a traditional sector
"This new round allows us to make a decisive leap in scale," comments co-founder Luca Cozzarini. "We want to show that even in a traditional sector like driving schools, it is possible to truly innovate, combining technology, teaching quality, and presence in the territory. We feel a strong responsibility towards students, families and institutions: the goal is to offer more and more people a better experience and to build a new standard for the market".
Vehicles with dashcam and Ai
A significant part of the investment will go towards the purchase of new vehicles, all equipped with dashcams with artificial intelligence systems, designed to support training, improve the analysis of guides and support the daily work of instructors.
Training at the centre
Central to the model pursued by the start-up 'is also the desire to enhance and renew the driving instructor profession'. Parallel to the expansion, investments will start for the selection, training and hiring of new certified instructors and teachers, with "advanced digital tools, greater operational autonomy and professional growth paths". "In this direction, the first Brum Academy will be launched in 2026," emphasise the start-up, "a project dedicated to training new instructors with the aim of making the profession more attractive and raising the quality standard of teaching nationwide.
The 2025 closed positively
This year's investments start after a 2025 that is considered positive: "The service is now active in 4 provinces, with 2 more openings already planned," the company emphasises, "and is growing steadily both operationally and in terms of educational results. In the last six months the Brum app has exceeded 117 thousand downloads, with over 450 thousand quizzes completed. The internal team has doubled in size over the past year'.
