Food waste, Too good to go surprise bags increased by 13% in 2025
From 2019 to date over 32 million meals diverted from the rubbish with the anti-waste app. Turnover in Italy at 15 million
In 2025, Too Good To Go's 'surprise bags' increased by 13% to 7.8 million, bringing the total number of meals diverted from the rubbish bin to over 32 million since 2019. The anti-food wastage platform, present in 20 countries worldwide, now has more than 12 million users (2 million new users registered last year alone) and over 26 thousand partner shops in Italy.
The model is based on surprise bags, surprise boxes containing unsold food products that can be purchased at a reduced price via app. But alongside this core business, the company has also developed the Surprise Boxes project, which started in 2023 and has saved more than a million additional boxes than the meals counted in the surprise bags. These are larger packages, involving the food industry and around 200 brands, with collaborations that are multiplying, most recently with Mondelez.
"We managed in two years to save what we had saved in the previous four years," explains Mirco Cerisola, country director Italy of Too Good To Go. "This shows that the growth trend is continuous and that having such a large base of users and partners has allowed us to accelerate more and more."
On the large-scale retail trade front,Too Good To Go Italy collaborates with around 3,000 points of sale belonging to some thirty brands. "In 2025 we recorded a strong expansion with the Finiper group, which entered with a very extensive partnership," Cerisola points out. Chains such as Eataly and Penny have also performed well: over 100,000 meals were saved with them in the last year.
Geographical expansion is proceeding on several fronts. In Italy, the aim is to become more and more capillary, not only in large cities, but also in smaller municipalities, with particular attention to the South where there is ample room for growth. On an international level, the latest news is the entry into Japan, the 20th country where Too Good To Go operates after the United States and Australia. "Japan has a very strong gastronomic tradition and a very deep-rooted food culture," notes the manager. "They have words like mottainai that reflect respect for food and the resources used to produce it, completely in line with what we do.
