Trade war

Furniture, who benefits from US tariffs?

Figures compiled by FederlegnoArredo show that furniture imports to the US have continued to grow, favouring Asian manufacturers

by Giovanna Mancini

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

The real effectiveness of the tariffs introduced by the Trump administration to decrease imports and instead favour domestic production has been much discussed.

It is interesting, in this regard, to analyse the study carried out by the FederlegnoArredo study centre (based on UNcomtrade data) on furniture imports into the USA over the last 30 years, which reveals - numbers in hand - something that many have argued in theory. The scenario that emerges suggests in fact that "the American trade war has not reduced dependence on imports, but rather changed the geography of suppliers, redistributing quotas among alternative countries," explain the Fla study centre.

Loading...

China's rapid growth

In the early 1990s, in fact, the United States imported approximately$6.7 billion worth of furniture from the rest of the world. Italy, already then one of the largest suppliers of high-end furniture to the US, had a market share of 7.9%, higher, albeit slightly, than China's 7.2% share at the time.

Thirty years later, the scenario has totally changed: theimport of furniture by the United States has more than tenfold, reaching a peak of USD 80 billion in value in 2022, with China gaining market share to over 50% for 13 consecutive years.

Even before the setback caused by the pandemic, however, the People's Republic began to lose ground to other Asian producers, in particular Vietnam, which, in early 2025, became the leading furniture supplier to the United States, with sales worth more than USD 8.1 billion and, above all, a growth trend that not even the announcement and then the imposition of tariffs slowed down.

The advance of Asian manufacturers

Suffice it to say that, between January and July, imports of furniture products from Vietnam increased by 12.4% compared to the same period in 2024, and purchases fromMalaysia (+15.9%, sixth place), Indonesia (+15.2%, seventh place), Cambodia (+47.7%, eighth place) and Thailand (+27.7%, ninth place) were also on the rise. "Although there are no certainties, the question of whether a strategy to circumvent tariffs imposed on China is behind the parallel growth of exports from different Asian countries is legitimate," the Fla study reads.

All other suppliers were in fact heavily down, starting with China, which lost 24.6% (or USD 2.4 billion in seven months), dropping to second place, but also Mexico and Canada (third and fourth place), which lost 7.1% and 10.6% respectively.

Quality protects Made in Italy

Not escaping this trend is Italy, the fifth largest supplier of furniture to the US, which nevertheless contained the decline to -2.1% in seven months. Signs that the expansion strategies pursued over the last ten years in this country and investments to position Italian-made brands at the top end of the market have protected Italian design.

The major groups in the sector - from Molteni to Dexelance, from Flos B&B Italia to Haworth Lifestyle, while acknowledging the difficulties and uncertainty that has dominated the US market since the beginning of the year, declare that, all things considered, this market is holding up. And - although they are all working to consolidate alternative markets as well, especially in the Middle East - none of them intend to disinvest from the US, quite the contrary.

"The United States is the market par excellence," explains the cmo of Molteni Group, Giulia Molteni, for example. It is a very competitive and service-oriented country, so it requires a very structured organisation to respond to the needs of customers, both professional and consumer. But, we are sure, it will still give great satisfaction in the coming years.

Many companies are trying to reduce the impact of the tariffs by acting on the intermediary stages of distribution. In this way, explains the president of FederlegnoArredo, Claudio Feltrin, an effective price increase for the end consumer of around 5-6% could be achieved. An increase that is all in all manageable for consumers or contractors who traditionally buy Italian furniture, located as we said at the top end of the market.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti