Germany, one in three companies lost competitiveness in non-EU markets
Ifo Institute survey: only a few companies see an improvement in their position on world markets. All sectors are affected, with peaks in metal production and processing (47%), chemicals (45%) and mechanical engineering (40%).
German industry is increasingly suffering from competition on international markets, especially from Chinese competitors. One in three industrial enterprises (31%) report that they have lost ground in non-EU economies, according to a survey conducted by the Ifo Institute for Economic Research and published on 3 February. In the EU market things are better, but there is still a significant share of companies (17.2%), which report a loss of competitiveness.
The loss of competitiveness continues
"Only a few companies see an improvement in their position on world markets and the gradual loss of competitiveness continues," said Klaus Wohlrabe, head of Ifo surveys, in a note.
All sectors are affected, with peaks in metal production and processing (47% of companies describe a loss of competitiveness), chemicals (45%) and mechanics (40%), the pillar of German exports.
A positive and unexpected note comes from the automotive sector, which is at the centre of a deep crisis after years of poor investment decisions and strategies, which have helped hand supremacy in electrics to Chinese manufacturers. German brands, says an Ifo note, 'report that, on average, their competitive position has improved', even if only within the European market.
The Chinese Challenge
Chinese competition is no longer only leveraging the ability to produce machinery at much lower prices: quality has risen, supported by innovation and adaptability. Reacting to this scenario should push towards higher value-added segments and requires investment in innovation, confidence (which is still struggling to recover), but also a more integrated and dynamic European market.
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