Broken-down locomotive

Germany, one in three companies lost competitiveness in non-EU markets

Ifo Institute survey: only a few companies see an improvement in their position on world markets. All sectors are affected, with peaks in metal production and processing (47%), chemicals (45%) and mechanical engineering (40%).

by Gianluca Di Donfrancesco

Sala di assemblaggio dell’azienda di ingegneria meccanica Hermle per macchine di precisione nel Baden-Württemberg (Getty Images)

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

German industry is increasingly suffering from competition on international markets, especially from Chinese competitors. One in three industrial enterprises (31%) report that they have lost ground in non-EU economies, according to a survey conducted by the Ifo Institute for Economic Research and published on 3 February. In the EU market things are better, but there is still a significant share of companies (17.2%), which report a loss of competitiveness.

The loss of competitiveness continues

"Only a few companies see an improvement in their position on world markets and the gradual loss of competitiveness continues," said Klaus Wohlrabe, head of Ifo surveys, in a note.

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All sectors are affected, with peaks in metal production and processing (47% of companies describe a loss of competitiveness), chemicals (45%) and mechanics (40%), the pillar of German exports.

A positive and unexpected note comes from the automotive sector, which is at the centre of a deep crisis after years of poor investment decisions and strategies, which have helped hand supremacy in electrics to Chinese manufacturers. German brands, says an Ifo note, 'report that, on average, their competitive position has improved', even if only within the European market.

The Chinese Challenge

Chinese competition is no longer only leveraging the ability to produce machinery at much lower prices: quality has risen, supported by innovation and adaptability. Reacting to this scenario should push towards higher value-added segments and requires investment in innovation, confidence (which is still struggling to recover), but also a more integrated and dynamic European market.

The paradigm shift is also reflected in the analyses of other economic institutes and is one of the structural factors of the country's crisis, which, excluding the post-Covid rebound, has not grown significantly since 2018. In 2025, goods exports fell by 0.7 per cent, marking the third consecutive year of decline. In contrast, imports of goods increased by 5.1%, driven by machinery and electrical equipment.

The Government's measures

The government's maxi-spending plans, with hundreds of billions coming in for infrastructure and defence, will only partly improve the situation. In order to boost German competitiveness, business associations and economists are asking the government led by Friedrich Merz for structural reforms, measures to lower the cost of energy and the streamlining of bureaucracy. All actually in the programme of the Executive, which only took office in May and recently announced measures in these directions, e.g. with concessions for energy-intensive companies and plans for the simplification and digitalisation of the public administration.

Recently, there has also been a debate on working hours and part-time work, to limit their use. A controversial solution, which Merz likes and which is supported by Economy Minister Katherina Reiche, but which finds resistance even in the chancellor's party (the Cdu-Csu), not to mention the coalition partners of the SPD and the trade unions. In these quarters, it is pointed out that the decline in competitiveness is mainly due to declining investment and lost ground in technology, international competition and weak demand. Without investment, more hours worked do not translate into a competitive advantage.

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