Packaging: single-use products and fruit and vegetable packaging to be phased out from 2030
There are still some issues to be clarified regarding the bans, such as the plastic used to wrap bottles of mineral water. We will have to wait until 2027 for the measures to be finalised
Key points
From 12 August all packaging must be recyclable. For all intents and purposes, packaging includes, for example, dust bags for footwear and clothing, or flower and plant pots, if intended for use in connection with sale or transport. This is clarified in Communication C/2026/3084, published in the Official Journal of the European Union, together with the ‘Guidance Document for EU Regulation 2025/40’.
The issue of multipack packaging
The same regulation stipulates that, for products from single-use plastic products – which Directive 2019/904, in Annex V, had already prohibited from being placed on the market from 1 January 2030 – multipack packaging is now also included: for example, the packs containing six bottles of mineral water that you can buy in any supermarket.
Italian businesses have expressed concerns on this point, and it appears that the European Commission is prepared to remove this measure. These packages, in fact, correspond to what EU Regulation 2025/40 defines (in Article 3, paragraph 1, point 6) as ‘multi-pack’, that is, a package that groups together a certain number of sales units. It is irrelevant whether the grouping of individual units is sold in that form to the end consumer. Similarly, it makes no difference whether the packaging simply serves to facilitate restocking of shelves or to create a storage or distribution unit. Finally, it is irrelevant that the wrapping can be removed from the product without altering its characteristics.
Mineracqua’s position
Ettore Fortuna, managing director and vice-chairman of Mineracqua, explains: ‘Following our discussions at European level, it would appear that we have convinced the Commission that the label is necessary for handling as well as being an additional protective measure for the bottles once they have been placed in homes. From a very recent discussion with a senior representative of the EU’s DG ENV, we have learnt that this measure will be removed from the Regulation.”
According to Fortuna, “the mineral water industry is ready to play its part, as it has always demonstrated, including through the implementation of measures such as the tethered cap”, although “the true ecological transition can only be achieved if the entire supply chain operates efficiently, through balanced, realistic and practically enforceable rules, capable of combining environmental objectives with economic sustainability for both businesses and the end consumer’.

