Less bureaucracy to attract digital nomads to Italia
It is not enough to provide fast connections and co-working spaces. Incentives, streamlined visa processes and an adequate housing offer are needed
by Camilla Colombo and Camilla Curcio
Key points
With a computer under their arm and a wealth of skills to share, digital nomads continue to move around the world to escape a wearisome routine and experiment with forms of work in which work-life balance does not remain just a promise. A model that, especially since Covid, has turned a trend that mostly concerned narrow niches of workers into the mainstream. Involving not only big cities but also small towns where living costs less.
The post-pandemic evolution
"After the pandemic, digital nomadism has experienced a real exploit," explains Alberto Mattei, president of the Italian Association of Digital Nomads, which recently published the Quarto rapporto sul nomadismo digitale in Italia, in collaboration with the Venice school of management of Ca' Foscari University. "If before, the identikit of the digital nomad corresponded to that of young freelance professionals with jobs almost exclusively connected to the world of information and communication technologies, therefore more accustomed to working remotely, with the lockdown we all found ourselves working from home. Many did so by returning to their places of origin. Many people realised they no longer wanted to do office life and companies experimented with remote working on a large scale. They have begun to recognise the advantages of a model, which guarantees employees flexibility in time management and freedom in choosing work locations, improving productivity and reducing company costs'.
And it is within this perimeter that the contours of professional mobility have changed: 'The phenomenon has become global and inclusive,' notes Mattei. "Transforming itself into a strategic lever that employers can exploit to attract and retain talent: rather than benefits such as phone and car, employees are looking for realities and contracts that allow them to work anywhere and organise their time autonomously, focusing on their goals without the obligation of physical presence and without sacrificing personal well-being."
Numbers and most attractive destinations
According to Nomads.com, one of the reference platforms, the number of digital nomads worldwide is estimated at around 80 million, including partial or intermittent adopters of this lifestyle. More conservative estimates, however, tack on smaller figures, between 35 and 40 million. As for Italians, they would be about 800,000 (about 1% of the total).
Looking at the most attractive places, the surveys by Nomads.com and Statista reward Spain and Portugal, while Italy is slowly gaining points: the demand is there but several critical issues remain.


