Agile working

Less bureaucracy to attract digital nomads to Italia

It is not enough to provide fast connections and co-working spaces. Incentives, streamlined visa processes and an adequate housing offer are needed

by Camilla Colombo and Camilla Curcio

Adobe Stock

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

With a computer under their arm and a wealth of skills to share, digital nomads continue to move around the world to escape a wearisome routine and experiment with forms of work in which work-life balance does not remain just a promise. A model that, especially since Covid, has turned a trend that mostly concerned narrow niches of workers into the mainstream. Involving not only big cities but also small towns where living costs less.

The post-pandemic evolution

"After the pandemic, digital nomadism has experienced a real exploit," explains Alberto Mattei, president of the Italian Association of Digital Nomads, which recently published the Quarto rapporto sul nomadismo digitale in Italia, in collaboration with the Venice school of management of Ca' Foscari University. "If before, the identikit of the digital nomad corresponded to that of young freelance professionals with jobs almost exclusively connected to the world of information and communication technologies, therefore more accustomed to working remotely, with the lockdown we all found ourselves working from home. Many did so by returning to their places of origin. Many people realised they no longer wanted to do office life and companies experimented with remote working on a large scale. They have begun to recognise the advantages of a model, which guarantees employees flexibility in time management and freedom in choosing work locations, improving productivity and reducing company costs'.

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And it is within this perimeter that the contours of professional mobility have changed: 'The phenomenon has become global and inclusive,' notes Mattei. "Transforming itself into a strategic lever that employers can exploit to attract and retain talent: rather than benefits such as phone and car, employees are looking for realities and contracts that allow them to work anywhere and organise their time autonomously, focusing on their goals without the obligation of physical presence and without sacrificing personal well-being."

Numbers and most attractive destinations

According to Nomads.com, one of the reference platforms, the number of digital nomads worldwide is estimated at around 80 million, including partial or intermittent adopters of this lifestyle. More conservative estimates, however, tack on smaller figures, between 35 and 40 million. As for Italians, they would be about 800,000 (about 1% of the total).

Looking at the most attractive places, the surveys by Nomads.com and Statista reward Spain and Portugal, while Italy is slowly gaining points: the demand is there but several critical issues remain.

"Our country, in terms of quality of life, culture, food and wine traditions and landscapes has enormous attractiveness. Yet it is still largely off the circuits chosen by professionals," Mattei explains. "This is because, to bring them here, a good connection or co-working spaces are not enough: they need an ecosystem of human, physical and digital services that make them feel integrated. Being able to attract them with coherent strategies means bringing skills and experience that are lacking to Italia, generating new economic and social vitality'.

Win-win integration

Creating the conditions to seal a community belonging is, therefore, one of the key points. "Especially in the South, where the habit of hospitality is more deeply rooted than elsewhere, hospitality becomes a strong driver of attractiveness. Alongside an accessible lifestyle and a milder climate," adds Marco Traina, founder and ceo of BeetCommunity, a Palermo-based co-living born in 2018 and ceo and co-founder of the Italian Nomad Fest, the first national festival dedicated to digital nomads.

"Administrations must invest in digital nomadism by looking at the opportunities it generates, even net of an initially reduced cash flow: repopulation of areas emptied by the exodus of those who leave in search of a future and potential shield to overtourism. If a foreigner stays longer he or she becomes part of the social fabric, sustains the local economy, the costs of running services go down because they are spread over longer periods, and we do not witness what happened, for example, in Venice or in Barcelona, with historic districts invaded by tourists but abandoned by the natives and turned into shop windows, inflated costs and loss of territorial identity'.

Low tax policies

In this framework, Italian fiscal policies remain little incentive. Above all, compared to those launched in the rest of Europe between special visas and economic aid (in Spain, for example, various local governments have activated facilitation programmes: this is the case of Extremadura, which offers up to 15 thousand euros to those who move). "Although with different combinations, most European countries use two ingredients on the tax leverage front: facilitated taxation, if not dedicated, and more streamlined visa applications. However, these are not enough if the procedures are as convoluted as in Italia,' clarifies Federica Origo, Professor of Economic Policy at the University of Bergamo. 'More needs to be done on the incentives front. For example by extending support for impatriates and brain return to these equally qualified workers'.

The Knot of Bureaucracy

Bureaucracy, therefore, remains one of the most difficult knots to untangle. "Visa procedures should be made more accessible, reducing steps and time, even with online platforms," Mattei concludes. "Then update the rules on rentals: today contracts do not meet medium-term needs and temporary rentals are often limited to specific categories, becoming more of an obstacle than an opportunity. In addition to tax incentives, measures related to quality of life are needed. And to make the phenomenon structural, we need to study an offer that combines rules, services and appropriate housing models'.

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