Longino & Cardenal, a Fish Market to grow into a billion-plus business
The new laboratory on the outskirts of Milan will allow some processing to improve the service provided to out-of-home operators
Eighty square metres, a laboratory that, according to Riccardo Uleri, managing director of Longino & Cardenal, "opens up very big possibilities", with less than 200,000 euro investment. The Milanese group listed on Euronext Growth Milan, specialising in the search, selection and distribution of rare and precious foods for the haute cuisine, has inaugurated in Pogliano Milanese the "Fish Market" project: a new fresh fish processing department that marks a step change in the group's strategy in the fish sector.
The debut in fish processing
Until now Longino & Cardenal had always treated fish as an important part of its assortment, but without being able to intervene directly on the raw product: no filleting, no portioning, no repackaging. "However, the wild fish that is bought from the ports arrives in packaging conditions that are unsuitable directly for sale to restaurants," explains Uleri, "it needs to be handled, repackaged, relabelled, put back into boxes with ice. The lack of a suitable structure prevented us from following the wild fish market directly from the harbour and forced us to turn to intermediaries who cost us a couple of days' freshness and some brokerage'.
The new laboratory - equipped with lines for packing, filleting, freezing and vacuum packing - solves both problems. Longino will now be able to buy directly from ports in the Mediterranean and North Atlantic, receive the fish in large crates and recondition it in three- or five-kilo crates, or in individual pieces depending on the variety, before distributing it to the catering trade.
A market of over a billion
The positioning is no coincidence. According to estimates drawn up on the basis of Fipe data on eating out and Ismea/Eunofa surveys on fish consumption, the b2b market for fresh fish destined for catering in Italia is worth between 1 and 1.5 billion euro annually.
The offer Longino focuses on is that of wild caught fish, which for breadth of range has no comparison with farmed fish.

