Managing the use of artificial intelligence in the company: what to delegate and what to preserve
The future of work depends on how we manage the balance between human and artificial intelligence
by Luca Brambilla* and Alberto Cammarota**
AI is reshaping the world of work, confronting leaders with a crucial new question: which tasks should be delegated to artificial intelligence and which ones to human intelligence?
This overwhelming innovation increases without limit our ability to produce information and make decisions, generating unprecedented time savings. The development of AI interaction skills becomes not only advisable, but a necessary evolution of the work environment.
However, a dark side of this firepower could dampen our enthusiasm and confront us with a vital dilemma: early studies illustrate that indiscriminate use of AI can generate cognitive impoverishment over time. One example is the use of ChatGPT and similar tools while writing: users seem to show less brain activity, remember less what they write and perceive the text as less 'their own' than those who write without using technology. Continued use can lead to 'cognitive debt', i.e. reduced brain engagement and capacity even when the tool is not used.
In other words, while the time saved thanks to AI may allow leaders to devote themselves to more value-added activities, excessive use may hinder the insight needed to perform those same activities optimally.
This revolution thus calls human beings to an exercise of empowerment at all organisational levels: regardless of seniority, we all have a responsibility to make virtuous use of a medium that is as useful as it is potentially detrimental to our intellectual capacities.


