Games

Nintendo sells 3.5 million Switch 2 consoles in 4 days

Nintendo sold over 3.5 million units of the Switch 2 in just four days, a record start for the company's first new console in eight years.

11 June 2025

Il 5 giugno 2025 un cliente francese che vive a Tokyo sorridente mostra un Nintendo Switch 2 acquistato presso un rivenditore di elettronica di Tokyo (Foto da Kazuhiro Nogi/ AFP)

2' min read

Nintendo sold over 3.5 million units of the Switch 2 worldwide in just four days, a record start for the company's first new console in eight years.

The numbers, released by the company on 11 June, bode well for the company's goal of selling 15 million units by March next year, about the same number as Switch in its first year on the market.

Switch 2 attracted a significant wave of pre-orders, with 2.2 million requests on the Nintendo eShop in Japan alone.

Insufficient stocks of Switch 2

The enthusiasm led to the temporary cancellation of some pre-orders due to insufficient stock, particularly in the UK.

Recovering demand from buyers disappointed by the product shortage is now the first action Nintendo intends to take. President Shuntaro Furukawa apologised after customers left shops for the Switch 2 empty-handed. The Kyoto-based company asked its partners to speed up production of the console. Chronic shortages may drive consumers elsewhere and dampen the momentum.

Furukawa - Bloomberg reports - had in May anticipated to analysts the commercial difficulty of Switch 2's higher retail price than its predecessor, at a time of increasing weakness in the global economy.

Furukawa also warned that the company might consider raising the price of the console in the future, depending on US PresidentTrump's tariff measures.

According to analysts at Bloomberg intelligence, Nintendo, Sony and Microsoft could be more affected by the tariffs than other video game manufacturers, as they too have hardware businesses. Prices for the Nintendo Switch 2 could still be raised by 7-8% for US buyers - 30% in the worst-case scenario - despite the 90-day tariff 'truce', given the high US tariffs on major producing countries.