Oasis: Rome concert tickets explained through the lens of desire marketing
Securing a place becomes a role-playing game that’s somewhere between Superenalotto and Squid Game. But watch out for ‘FOMO’
What do Liam’s fisherman’s cap and Noel Gallagher’s combat boots have to do with Hermès bags? On the face of it, nothing, but if you’re one of those who want (or rather: hope) to go and see Oasis live next summer on their two Rome dates, or at any of the 11 venues on their 2027 tour, you probably already know the answer: desire marketing.
The background is well known. For months, rumours had been circulating about an imminent new tour by the iconic 1990s Britpop band which, following the 2025 reunion, were also set to play twice at the Stadio Olimpico in Rome. On the afternoon of 14 September, the announcement finally arrived (Oasis in the capital on 29 and 30 July) but, rather than the official confirmation of the event, it is the rather convoluted ticket-purchasing process that stands out. No general sale: if you want to see the Gallagher brothers live, you must register by 5.00 pm on 17 September on the dedicated website. But first, you must also have registered on the Ticketmaster website, the ticketing platform of the Live Nation group, which is organising the shows. We don’t know if you’ll be going to the concert, but in the meantime, your profile is being compiled.
“Those who are selected,” the website states, “will receive a unique, non-transferable code” to access the actual ticket sales windows, which will open at times and in ways that may vary from city to city, between Friday 25 September and Sunday 27 September. For the record, we registered here at the editorial office and, to our surprise, were given the chance to choose three venues from the 2027 tour on a blind basis (you don’t know which date you’ll be allocated, nor which section). The message that appeared at the end of the process was telling: ‘Check the sale time indicated’ in the email you will receive ‘carefully, as this will be the only time slot during which you can access the sale’.
Last year, Oasis, for their UK reunion – which at the time must have seemed like something extraordinary, like the passage of Halley’s Comet – employed dynamic pricing and the UK government launched an investigation. This time they’re taking us into a parallel dimension: the definitive gamification of live music, a role-playing game that’s halfway between Superenalotto and Squid Game.
Speaking of ticket sales: What are the ticket prices for the Rome dates? The dedicated website replies: ‘Prices for seated tickets are €92.29, €166.12, €184.58, €221.49 and €276.86, including fees. Standing area tickets cost €221.49 and €276.86, including fees. Hotel packages are available at €499 per person, including fees, and are sold in pairs. VIP packages are available at €437.36, €490.86 and €651.36, including fees.’ That is what we know. Live Nation, however, does not disclose the availability of seats for the individual sections on sale. An unknown factor that may well get the adrenaline pumping only for poker enthusiasts.
