Green economy

Sustainable mobility, carpooling appeals to Italians

In 2025, 795,000 journeys will be shared and 454,000 private cars will be taken off the roads. Kilometres saved will increase by 150%. Turin in first place

by Daniela Russo

Il carpooling in Italia fa proseliti

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Shared mobility in Italia runs on two opposite tracks. On the one hand, company carpooling is accelerating, with fast-growing numbers and a measurable impact on traffic and emissions; on the other hand, car sharing is suffering from a contraction in supply, even though demand is still lively. The data thus tell of a two-speed sector, where economic sustainability and the regulatory environment make the difference.

Carpooling, a winning bet for companies

Data from the National Observatory on Corporate Carpooling 2026, carried out by Jojob Real Time Carpooling, photograph a fast-growing sector with a direct impact on the environment: in 2025 there were 795,335 shared journeys, thanks to which 12,488,149 kilometres were saved, taking 454,819 private cars off the roads and avoiding the emission of 1.623.442 kg of CO₂ for a total economic saving generated for users of 2,496,184 euros. The comparison with 2023 sees a 153% increase in the number of kilometres saved, a 113% increase in the number of journeys made, and a 153% increase in both the CO₂ avoided and the overall economic benefit generated by shared mobility.

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'The 2025 result is striking,' comments Gerard Albertengo, managing director of JoJob RT, 'but in absolute terms there is still plenty of room for further growth. France and Spain have adopted public policies to incentivise sharing mobility, which make all the difference and which in Italia are not provided for, so much so that there is not even a real definition of carpooling. The result obtained is the fruit of the will and commitment of companies that are investing in this direction'.

In 2025, company carpooling shows a nationwide spread, with a higher concentration in regions characterised by strong commuter mobility. I56% of trips are concentrated in five regions: Piedmont, Apulia, Lombardy, Emilia-Romagna and Lazio. At the provincial level, the top three territories by number of trips are Turin with 66,180 trips, Bologna with 58,739 and Milan with 30,792.

The study also takes a snapshot of the average carpooler: the most active age group is 30-39 years old, which in 2025 totals 245,200 trips, or 30.98% of the total. Overall, 56% of journeys are made by people aged between 30 and 49 and over 77% of journeys are made by users aged between 20 and 49, highlighting a strong connection with work and study-related travel. More than 7 out of 10 trips are made by men (70.84 per cent), while women account for 29.16 per cent. "It is no coincidence that the average carpooler is in the age group of new parents," adds Albertengo. "The demographic data reflects greater attention to economic balance and also a different propensity to make choices oriented towards environmental sustainability. A theme impacted by the slowdown imposed on European green policies by the international scenario, but which does not stop the growth of company carpooling, still sustained by the economic advantage for users and companies and the need to make up for the lack of adequate public transport to cover extra-urban travel.

Car sharing, supply slows

The scenario regarding the trend of car sharing in Italia, on the other hand, is different. A tool that, according to the evidence of the 9th National Report on sharing mobility, edited by the National Observatory coordinated by the Foundation for Sustainable Development, sees demand growing against a reduction in supply.

"The National Observatory's report faithfully portrays the reality and corresponds to our data: the demand for car sharing is there and remains strong," commented Giuseppe Benincasa, Aniasa's general manager. "Car sharing continues to be a strategic tool for decongesting cities and reducing emissions, offering latest-generation vehicles and allowing many users to give up their private cars. According to the latest Annual Report of the National Association of the Car Rental, Sharing Mobility and Digital Automotive Industry, there will be a significant drop in the volumes of this type of mobility, from almost 5 million in 2023 to around 4,200,000 in 2024. The number of cars in the fleet will decrease to about 3,300.

'Car sharing,' adds Benincasa, 'was intended to decongest cities. In recent years the system has been affected by three heavy dynamics. The first is crime: theft, cannibalisation of vehicles for spare parts, vandalism. In Italia, the phenomenon is of such dimensions that in some cases the available fleet has been reduced below 50 per cent. The second is the approach of local administrations, which have not treated sharing as a functional service for decongestion but as a source of revenue. Finally, car sharing incurs a VAT of 22%, instead of 10% like local public transport. This imbalance has eroded the economic sustainability of the model'.

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