Textile stories

The new life of the European flax between innovation and sustainability

On the continent, production and land cultivated with flax, which the fashion industry is rediscovering and increasingly demanding, has doubled in 10 years. The Terre de Lin cooperative: 'We invest to protect what remains of the European supply chain'.

by Chiara Beghelli

Brachy (76), le 22 juin 2012 : champ d'essais de lin en fleurs de la cooperative Terre de Lin (Photo Sebastien Rande / CELC)

4' min read

4' min read

From our correspondent - SAINT-PIERRE-LE-VIGER (NORMANDIA).

The most eagerly awaited event is the circus show on linen ropes by the Hanged Company, which tonight, in the 17th-century Château de Silleron, will open the new edition of the Festival du Lin et de la Fibre Artistique, from today until Sunday in ten municipalities of the Seine-Maritime district. It has been organised since 2001 to make known and appreciate the plant historically cultivated in this region of Normandy, the first producer of high-quality flax on the planet. Its textile fibre is the oldest used by mankind (some fragments found in Georgia date back 36,000 years); traversing the history of the Mediterranean, it has found its chosen home in France, thanks in part to Charlemagne, who in 789 imposed on every family in the country to have the tools to weave it.

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And even though today, according to Textile Exchange, it makes up just 0.5% of fibres (polyester dominates with 57%), it is experiencing renewed, widespread success thanks to the demand of a fashion industry hungry for increasingly sustainable and traceable materials.Between 2014 and 2024, the land cultivated with flax in Europe increased by 128% and production doubled to 200,000 tonnes. Flax does not need irrigation or pesticides, its processing is free of synthetic chemicals and any waste is reused, from construction to animal husbandry. Even the US dollar note is 25% flax fibre. Because with its delicate blue flowers, which in this area 10 km from the English Channel sway like another vegetable sea, the flax plant is strong and tough. The tall stalks are crisp under the footsteps of those who visit the fields spread out in an almost boundless horizontality, interrupted only by bell towers and oaks.

Le onde di un campo di lino

'This flax is the best in the world,' explains Thierry Goujon, general manager of the Terre de Lin cooperative, Europe's largest flax producer, which was founded in 1940 and today unites 780 companies, as he caresses the plants. The soil is optimal, the long roots of the plant can go down as much as a metre. The climate is perfect, we have the humidity we need. This enables us to obtain very long fibres of excellent quality, the most valuable and sought-after ones'. The flax is weeded in summer and left to macerate on the ground until mid-September, when the stalks are harvested for scutching (the separation of the fibres from the woody core of the stalks) and combing.

Never was a term from the textile universe more appropriate to talk about linen, since the processed fibre looks like a mass of thick blond hair ('Her hair was blonder than flax,' wrote Jean Froissart in L'Espinette amoureuse in the 14th century). 'Although there is a lot of research and technology, production is a very old art, which requires a lot of sensitivity in farmers,' adds Goujon. From the field, we move to the Terre de Lin industrial plant in Saint-Pierre-le-Viger, a village of 290 inhabitants crossed by the Dun stream, which looks like something out of a Perrault fairy tale. Goujon takes a hank of combed fibre and runs his fingers through it: 'That's how we understand quality and finesse, it's something we learn over time and want to pass on'.

Dalla natura all’industria

There is an open question in this northern European agricultural idyll: 90 per cent of the flax produced by Terre de Lin is bought by Chinese and Indian textile companies, which spin and weave it and then resell it largely to the European fashion industry. Until a hundred years ago, all European flax was processed on the continent, but since the 1950s, the boom in synthetic fibres has dealt an almost fatal blow to the supply chain: seeing that producing flax was no longer economical, companies began to sell machinery or relocate to the East. And the linen textile chain, pride of Europe and part of its history and culture, practically disappeared. "That's why we made a choice, I would say a political one,' stresses Goujon, 'reserving the rest of our production for the remaining European spinning and weaving mills. The Chinese and Indians would also like that remaining 10%, but we are keeping it to avoid extinction'. This quota-saving is directed above all at our Linificio e Canapificio Nazionale in Villa d'Almè, in the Bergamo area, and at the French Safilin, a company with 18th century origins which, thanks to the increase in demand for European flax in 2022, has managed to reopen its Béthune factory, even though most of its production remains in Poland.

Un’installazione di arte tessile a base di lino durante l’edizione 2024 del Festival du Lin et de la Fibre Artistique

Supporting the recovery of the European flax supply chain were also the important certifications issued by the Alliance for European Flax-Linen & Hemp, of which Terre de Lin is a member and which brings together 10,000 companies in 16 countries on the continent: the Master of Flax Fiber is awarded to European flax producers, the Master of Linen to spinning, weaving and knitting mills that undertake to use it. For the latter, applications increased by 36% between 2020 and 2025. In the coming months, they will also be implemented thanks to a new platform, which with blockchain technology will make it possible to know the entire production cycle of certified flax, an indispensable tool for companies struggling with the forthcoming obligations imposed by the Digital Passport.

This ancient history also meets innovation with technologies such as ThermoSem, which allows the seeds to be disinfected only with water vapour. 'We are also working on seed selection, we have obtained some that are resistant to disease and suitable for winter sowing, which we have inaugurated to try to overcome some of the critical issues caused by climate change,' Goujon continues. 'The best thing is that young farmers want to work for us, we have many applications for membership. Who knows, maybe one day they will also come to those children who will admire the acrobatics on the flax ropes tonight.

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