The real challenge for management: redesigning work in the wake of AI
The SAP SuccessFactors research highlights how AI can free up time to innovate roles and teams, avoiding the trap of simply increasing the volume of work
Artificial intelligence is revolutionising the dynamics that govern roles and professions: it is no longer a hypothesis but a reality with which all (or almost all) businesses must now come to terms. The question is whether organisations, whether small or large, will be able to lead this transformation or will simply play catch-up, focusing primarily on doing what they already do more quickly. This is the central theme of “The Future of Work We Should Build: Predictions for How AI Will Change Jobs, Organisations, and HR”, a study by SAP SuccessFactors that combines analysis of over 500 sources with responses from 2,718 employees, 500 executives and 60 HR managers and founders of AI-native companies. The report describes a now-familiar ‘productivity trap’, linked to the fact that artificial intelligence can free up time, but that time can result in two distinct outcomes: either more tasks and greater efficiency, or an opportunity to rethink roles, teams and processes. In this regard, the research identifies six possible changes, ranging from specialisation to more dynamic roles, and from centralised authority to greater self-management. These changes require companies to clarify expectations, objectives and the criteria used to assess people’s contributions. Speaking (exclusively) to *Il Sole 24 Ore* about the future of work, the guidelines for shaping it and the impact of AI on organisations is Autumn Krauss, Chief Scientist at SAP SuccessFactors and head of the Future of Work Research Lab.
How can you tell the difference between an organisation that is asking people to do more with AI and one that is creating more value thanks to AI?
The most obvious distinction concerns how the time saved through artificial intelligence is used. If employees are simply asked to produce a greater quantity of the same work, the organisation is merely asking them to do more; if, on the other hand, the time freed up is used to rethink the work itself, enabling people to devote more time to judgement, problem-solving, innovation or interacting with customers, the organisation is creating value. Our research suggests that this distinction is crucial: according to 72 per cent of C-suite executives, most organisations that claim to be transforming work through AI are merely automating existing tasks more quickly. Leaders can determine which of these two scenarios is unfolding by measuring how employees actually reallocate their time, rather than simply checking the hours that AI appears to save. By asking, for example, whether outcomes for employees, customers and the company are improving, or whether the volume of work produced is simply increasing.
In the report, you refer to the ‘offload effect’ – that is, relying on AI to reduce cognitive effort to the point of accepting its responses without sufficient critical thinking. How can we avoid the risk of undermining decision-making autonomy?
To prevent this effect, organisations must determine which tasks artificial intelligence should support and which should remain the responsibility of people. AI can gather information or generate solutions, but people must continue to be responsible for verifying the results, evaluating the various options and making the necessary decisions. This may require the deliberate introduction of certain steps designed to encourage reflection: rather than optimising every interaction for speed, organisations can build in moments that encourage staff to pause, explain their reasoning, consider alternatives or check the evidence before taking action. The aim is to ensure that convenience does not take the place of critical thinking.

