Sweets

Tonitto grows with 'co-branded' ice creams and relaunches with Grisbì and Elah toffee

The Genoese company expands the Iconic Italia Gelato Brands project after the already started (and now expanding) collaborations with Bauli and Sperlari

by Food Editor

10 December 2025

2' min read

Translated by AI

Versione italiana

2' min read

Translated by AI

Versione italiana

Tonitto 1939's collaboration with traditional Italian confectionery brands continues to give life to new ice cream flavours. In fact, the Ligurian company announces two new partnerships with Grisbì (Vicenzi Group) and Elah (Elah Dufour Novi Group) and expands the work already started with the Bauli Group and Sperlari, introducing 'four new ice-creams that combine taste, history and innovative capacity'.

Initiatives that count on riding a market that in Italy alone in 2025 generated turnover between 1.5 and 1.8 billion euros, increased by 21% from 2021 to 2025 (leading the trays segment with a +28% trend). Tonitto 1939 will reach a turnover of EUR 17 million in 2025 (65% foreign, 35% Italian). The company exports to 40 countries and will invest EUR 3 million in 2026 on the Genoa factory.

TheGrisbì ice cream creates 'a proposal that reproduces the characteristic balance between external crunchiness and internal softness while maintaining the indulgent effect of the recipe in three versions' (chocolate, lemon and coconut).

The meeting with Elah gave birth to the ice cream inspired by the famous toffee 'Cubik', 'a leading product in the toffee segment that carries all the pleasant nostalgia of the candies that marked the childhood of many Italians'.

Alongside the new partnerships, Tonitto 1939 - leader in Italy for sorbet, ice cream without added sugar and 'special' ice creams (High Protein, Vegan) and recognised as a National Historical Brand - continues and enriches two collaborations started in previous years (Panettone Gelato, Pandoro, Apricot Croissant, Pistachio Croissant and Panmoro Bauli). With the historic Veronese company came the new Gelato Buondì Bauli, available in the classic and chocolate variants. The collaboration with Sperlari, on the other hand, brings the new Gelato Galatine with milk and biscuit flavour to the market. All the 2026 novelties, together with those launched on the market in recent years, are part of the "Iconic Italia Gelato Brands". project

"We are proud to present a project that best represents our identity and our way of looking to the future," says Alberto Piscioneri, general manager of Tonitto 1939. "Our aim is to bring the brands that have made the history of Italian taste into the world of packaged ice cream, interpreting them with respect, creativity and the quality that has distinguished Tonitto 1939 for over eighty years.