Tailor-made travel: City breaks, sportcations and micro-adventures

In 2026, travel will definitely lose the rigid boundaries of the traditional holiday and adapt to individual times, interests and passions. In the scenario imagined by TUI Musement on the basis of bookings recorded on its platform, an increasingly flexible, aware and experience-oriented traveller emerges. Looking at destinations, urban short breaks will increase, confirming the "city break" as a winning formula for responding to the need for impromptu getaways and easily accessible cultural offerings. Alongside the usual capital cities, realities such as Stuttgart, Glasgow or Segovia emerge, less crowded but rich in content. Growing at an accelerated pace, in parallel, is the phenomenon of sportcations, i.e. trips built around sport, whether to attend major international events or to live active experiences in person (such as marathons). No less interesting is the impetuous rise of zero-kilometre micro-adventures, i.e. experiences designed for residents (immersive exhibitions, shows, creative workshops, gastronomic events), a tangible sign of the desire for proximity travel to rediscover one's territory by combining tourism and leisure. In the background remains a transversal theme: sustainability. Almost half of travellers attach great importance to the fact that excursions and activities are verified according to responsible criteria.