Foreign Trade

Agri-food exports to the US plummeted in summer: the first effects of Trump's tariffs

23% drop in August. Italian Wine Union: despite the discounts, sales stalled and fell by 28% between July and August. Importers' stocks in the first months of the year are weighing heavily. Coldiretti: the next few months will show whether the trend reversal will be structural or if it is just an adjustment phase

Vendemmia abbondante nel 2025: non sarà facile smaltire il vino prodotto se calerà la quota venduta negli Usa

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

The first concrete effects of the US tariffs on Italian agri-foodstuffs are arriving. The damage caused directly by the US tariffs (a 15% increase at customs) is added to the so-called "stock effect", that is, the fact that many shipments were made (in excess of the usual or current demand) before the new tax came into force (which had been widely announced), so as to avoid it, at least in its first period of application. This means that in the months following the actual application of the tariffs, warehouses are already full and this affects the level of foreign demand.

According to data processed by the Italian Wine Union, "despite the anti-coupon 'discounts' by Italian producers who lowered their price lists by an average of about 17% during the period", wine sales in the US in July and August fell by 28% in value terms. In the first eight months of the year, noted the UIV, there was "a progressive deterioration coinciding with the advent of tariffs, with a trend in value that went from +12.5% in the first quarter to -3% in the first eight months".

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And the outlook in the short term, according to the UIV Observatory, is not positive: 'according to provisional customs data from Dg Taxud (EU Commission), a further double-digit contraction is expected in September'.

Su tutto l’agroalimentare il calo ad agosto è stato invece del 23% rispetto allo stesso mese del 2024. L’export in Usa ha superato nei primi otto mesi il valore di 5 miliardi di euro, in linea con lo stesso periodo del 2024, ma, sottolinea Coldiretti, si tratta del «frutto di un andamento discontinuo»: dopo un primo trimestre dell’anno dove le esportazioni agroalimentari negli States hanno visto una crescita media in valore dell’11%, nei primi tre mesi di applicazione dei dazi aggiuntivi al 10% si è passati al +1,3% di aprile, al +0,4% di maggio, e al -2,9% di giugno, per poi arrivare al -10% di luglio e al crollo di agosto. «Con le tariffe passate al 15% la crescita si è di fatto azzerata - dicono da Coldiretti - anche se saranno i prossimi mesi a far capire se l’inversione di tendenza sarà strutturale o se si tratta solo di una fase di assestamento».

With the US representing the largest non-EU market by value for domestic agri-food exports, it is not surprising that as many as 81% of Italians 'consider it essential for the EU to start new negotiations with Trump to obtain exemptions from tariffs in key sectors, such as wine' (Coldiretti/Censis report).

"126 million euros have been lost in just thirty days," points out the Study Office of Cia-Agricoltori Italiani, according to which "a negative trend that is consolidating itself appears clear: since April, in fact, overseas sales have been declining for the third consecutive month, after years of constant growth. Between June and August, losses already exceed 210 million euros. This slowdown, warns Cia, is also reflected in the overall trend for 2025: "In the first eight months, the annual growth of Italian agrifood exports to the USA has effectively zeroed, compared to the 19% increase recorded in the same period of 2024. In absolute terms, this means that, while between January and August 2024 the tendential increase in exports was 802 million euros, in the same period of 2025 it was only 1 million euros.

"US tariffs, combined with the unfavourable euro/dollar exchange rate, are hitting our quality exports, putting thousands of agri-food companies in difficulty," said Cia national president, Cristiano Fini. "We need to act promptly and determinedly to safeguard years of work and presence built on the American market.

"As expected," said the President of the Italian Wine Union, Lamberto Frescobaldi, "tariffs and the weakness of the dollar have had an impact on market performance. The situation that saw US consumption falling and, at the same time, an increase in orders for stocks could not be maintained for long, and the data for the two months of the summer confirm this. Companies are now called upon to look to the medium-long term: on the one hand it will be important to take the opportunity to further improve efficiency and managerial skills; on the other hand, to strengthen the presence on foreign markets, starting with the United States in the stabilisation phase. In this context, the intervention of institutions in the field of promotion and internationalisation will be important. We are therefore looking carefully at the next Manovra, which should allocate additional resources to the promotion of wine through Ice Agenzia".

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