The investigation

Pet insurance policies: detailed analysis of the offer in Italy

The Ivass survey reveals a wide range of pet policies, with cover for veterinary expenses, liability and travel assistance.

by Federica Pezzatti

[Aggiornato il 9 marzo 2025, ore 12:20]

Varietà. In Italia la popolazione di pet è sempre più diversificata tra specie

2' min read

2' min read

There are more and more pets in Italian homes, according to the Assalco - Zoomark Report. The growth, and above all the affective role that these life companions have in the hearts of those who look after them, are also well understood by insurance groups, which in recent years have been developing ad hoc policies to manage the unforeseen events that can arise in everyday routines: from damage to third parties, which dogs and cats can sometimes cause, to health problems that need to be managed.

The Ivass investigation

The supply of policies is in fact multiplying and a recent survey by Ivass, the insurance authority that oversees the policy market, surveyed and analysed more than eighty policies offered by 32 companies.

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These include 58 policies in which pet covers are combined with other types of risks (56 home and family policies and 2 travel policies), while 23 policies are so-called 'stand-alone' policies, i.e. expressly designed with pet solutions only.

The main covers offered by these policies are the reimbursement or indemnification of veterinary expenses; reimbursement of expenses arising from civil liability for any damage caused to third parties by the animal; assistance services, including travel assistance and coverage of expenses for legal protection, in relation to disputes involving the insured in private life, for facts connected with the ownership and custody of the pet indicated in the policy.

It starts with basic formulas (the cheapest) to which accessory packages can be added (some groups go so far as to pay for the physiotherapist). As always in insurance, basically the protection obtained is a matter of budget.

Policies start from packages costing 17 euros per month to over 100..

Too many animals excluded

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In the Authority's analysis there is no shortage of critical observations. The current offer is deficient with reference to older animals (usually over eight years of age), which, being more exposed to the risk of contracting diseases, could benefit more from a policy with coverage for veterinary expenses," Ivass observes. "In addition, the policies have numerous exclusions, especially with regard to accidents and illnesses that can most frequently occur during the life of a pet (even if young), which limit the scope of the guarantees offered and should in any case be carefully assessed before taking out the policy.

An expansion of glossaries, as well as a uniformity of definitions, could have the positive effect of increasing consumer awareness of guarantees and their exclusions'. The hope is that the market will fill the protection gap that still exists, proposing transparent and 'complete' solutions for all pet.

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