Not just sponsors, Paralympic sport goes beyond competitions
The 56 national brands also used the partnership to launch corporate projects targeting the fragile and social worlds
The medal table, the economic impact, the leading companies
The 56 national brands also used the partnership to launch corporate projects targeting the fragile and social worlds
Luca Pancalli: Gone is the philanthropic approach, now Paralympism has appeal for companies
The Milan-based Ifdesign studio presented the project with athletics tracks, swimming pools, rehabilitation areas - Estimated budget of 40 million euro
Andrew Parsons, Ipc president: the competitions will silence political issues and Italia can grow thanks to this Paralympic Games