Milano Design Week, where food & beverage meets creative installations
Food, wine and restaurants are no longer just an accompaniment to the Salone del Mobile, but a design language: here is a selection of spaces and convivial rituals created in partnership between creative and gastronomic realities
Key points
- Gourmet Identities and Fish Design by Gaetano Pesce
- Parmigiano Reggiano and the Sounds of Matter
- Mutti and the circularity of the tomato
- Franciacorta Studio from Slowear with Luce di Carrara
- Rana's temporary restaurant at Spazio Marras
- Ikea's showcooking
- Newsstand becomes Neapolitan kiosk
- Porcelain-inspired dishes
- A homage to Maurizio Cattelan
- Dedicated cocktail
- A coffee in the installation
- The joy of life, travelling to the sun
Milan, during Milan Design Week, is not only a catwalk for discovering furnishings and installations: it is also a diffuse gastronomic laboratory, where food increasingly becomes part of the Fuorisalone projects. Alongside the most exclusive events and partnerships, formats emerge in which design and food are creatively contaminated with pop-ups and installations. Thus brands and designers transform the city into a multi-sensory experience. In recent years, in fact, food is no longer just a "side dish", but a design language: menus, spaces and convivial rituals are designed as true design objects, often through surprising collaborations between creative people and gastronomic realities.
Identità Golose and Fish Design by Gaetano Pesce
A few steps away from La Scala Theatre, Identità Golose Milano s confirms itself as one of the symbolic places of the encounter between design and gastronomy. During Design Week, in the Sala Ovale there will be "At the End of the Rainbow", an installation curated by Fish Design by Gaetano Pesce produced by Corsi Design, open to the public from 20 to 24 April (9:30-12:30), which transforms colour into a visual and sensorial experience, amidst fluid shapes and shades inspired by the rainbow. To complete the itinerary, the possibility of lunch or dinner immersed in the installation: the works dialogue with the spaces of the restaurant and with the cuisine of executive chef Edoardo Traverso, who has always been influenced by aesthetics and design, making the experience even more involving and multi-sensorial.
Parmigiano Reggiano and the Sounds of Matter
In the Cortile d'Onore of the University of Milan, as part of the exhibition-event "Materiae" promoted by the magazine Interni, the Consorzio del Parmigiano Reggiano presents "I suoni della materia": the immersive installation, curated by Otto studio - Paola Navone and Cristina Pettenuzzo with sound design by Studio Azzurro, invites visitors to discover the PDO through hearing. A circular space, inspired by the iconic shape of Parmigiano Reggiano, hosts an "archipelago" of islands where the raw materials dialogue with the tools of the protagonists of the supply chain (from farmers to breeders, from cheesemakers to beaters). "Through an interactive system, the gesture of the public activates a sound stratification: from natural sounds to musical arpeggios, the presence of visitors transforms the environment into a collective orchestra," explain the curators.
Mutti and the Circularity of the Tomato
Also in the context of Materiae, in Statale (via Festa del Perdono 7), Mutti is dedicating an installation entirely to the tomato, designed to concretely show how the tomato can become, from a commodity, an expression of care, quality and sustainability.House of Polpa, this is its name, is a self-supporting structure made with 20 thousand cans of Polpa Mutti, which this year celebrates its 55th birthday. Thanks to an immersive experience, the installation contributes to telling the story of the tomato chain, from cultivation to processing, integrating circular solutions and zero waste, starting for example with the flooring developed in collaboration with Mapei, made with resin obtained from tomato peelings and waste from the chain.
Franciacorta Studio by Slowear with Luce di Carrara
For the first time Franciacorta goes beyond the role of wine partner of individual events and chooses to tell its story with a space of its own. From 21 to 25 April, the Slowear showroom (Corso Sempione 4) will host an immersive installation realised in collaboration with Luce di Carrara that narrates Franciacorta through matter, nature and time. A sensory journey between design, wine and landscape in the heart of the Fuorisalone.

