Alliances

Volkswagen and Renault, stop cheap electric car project

The German manufacturer would prefer to go it alone. The dream of a European automobile Airbus fades, to the benefit of Chinese competition

Un grande logo Volkswagen su un muro della fabbrica di Wolfsburg, sede del colosso tedesco.

3' min read

3' min read

Volkswagen has broken off talks with Renault for the joint development of an affordable electric version of the €20,000 electric Twingo, according to two sources telling Reuters. The German group will go ahead with the development of its own affordable electric vehicle (Ev) (the famous ID.2all, announced as early as March 2023 but then postponed to the second half of this decade). Renault will go ahead with its lithium-ion citycar, expected on the market in 2026.

The idea behind the talks was that the collaboration would reduce costs, a real mountain to climb for European car manufacturers in the face of the much cheaper products made in China, around 20% for models in the same segment.

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The companies 'failed to reach an agreement' after several months of negotiations, one of the sources said. Ampere, Renault's Ev division dedicated to battery cars, which oversees the Twingo programme, would not comment. Another source said that the deal was very close, but that Volkswagen left the negotiating table and decided to develop a model on its own. Why? Basically because the French had wanted to build the new car in one of its plants, while VW is trying to use the plants in Europe, which are already constrained by market trends, to their maximum capacity.

A decision by the Wolfsburg group is expected within a few weeks. Thomas Schäfer, CEO of the Volkswagen brand, has stated that he wants to launch a low-priced Bev (20-25 thousand euro) by 2027, a goal also made public by the group's CEO, Oliver Blume.

Renault could also remain open to other partners, e.g. the alliance with Nissan and Mitsubishi, which has, however, cooled down a lot recently, with the protagonists increasingly oriented towards independent development plans, apart from the launch of new models in India.

The halt to the hypothesis of an agreement will not please the ceo of the transalpine group, Luca de Meo, who has long called for greater cooperation between European manufacturers, in order to face Chinese competitors. Similarly to Airbus, which operates in several European countries. A Vw-Renault alliance could have been the starting point for an Airbus of cars, confirmed one of the sources questioned by Reuters.

Chinese manufacturers, which are now the world's leading producers and exporters of electric vehicles (8 million registrations and almost 5 million exports in 2023, source Iea), are increasingly pressing to establish themselves in the European market (2.3 million of which 813 thousand plug-in hybrids, source Acea), putting pressure on the incumbents, from Vw to Stellantis to Renault, to cut costs and speed up the time it takes to bring more affordable models to market. The average price of electric cars available in Europe in 2023 was over EUR 60 thousand compared to 31 thousand for cars available in China, according to Jato Dynamics.

In the first four months of 2024, Chinese car manufacturers, led by MG Motor, followed by Great Wall, and in more residual numbers Nio and Xpeng, recorded significant growth in Europe. Their market share has increased thanks to a strong expansion programme (although the phenomenon of northern European ports being invaded by Chinese cars parked waiting to be sold has taken hold in recent months, due to a drop in demand for electrics in favour of hybrids) and their aggressive pricing strategies.

Overall, Chinese manufacturers gained an estimated 5% share of the European battery car market in the first quarter of 2024. Which in absolute terms still translates into numbers of relative impact: around 16,000 vehicles out of a total of 332,999 units (source: Acea). In 2022 the market share was only 1.7% and in 2023 2.6%. With MG taking the lion's share. However, every fifth electric car sold in Europe is produced in China, including Western brands.

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