The appeal to the EU from the ceramics industry, which takes centre stage at Cersaie from tomorrow until Friday. Europe holds its own in the first half of the year, but the US and the Gulf states are struggling

“Revising European rules is a priority for remaining competitive”

Failed European policies: a change of course is needed

In Italia, Germany and the United Kingdom, electricity prices stand at 250 euros/MWh, compared with 80 euros in the United States and China

Bologna is hosting the international exhibition of ceramics for architecture and bathroom furnishings. The organisers say: “We must sell not just a product, but the ‘Made in Italy’ brand.”

Cersaie: training and culture to attract over 100,000 visitors

Bologna is hosting the international exhibition of ceramics for architecture and bathroom furnishings. The organisers say: ‘We must sell not just a product, but the “Made in Italy” brand.’

The challenge facing showroom staff: explaining to customers why a high-quality Italian product may well cost more than an imported alternative

‘The future of the salesperson lies in providing advice’

Al via il Cersaie, la 43ª edizione del Salone internazionale della ceramica per l’architettura e dell’arredobagno

Cersaie, the 43rd edition of the International Exhibition of Ceramic Tiles for Architecture and Bathroom Furnishings, is set to begin

Dossier

Ceramics industry

“Revising European rules is a priority for remaining competitive”

Failed European policies: a change of course is needed

Cersaie: training and culture to attract over 100,000 visitors

‘The future of the salesperson lies in providing advice’

Il meglio di

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