Agri-food

Datterini tomatoes: the price has doubled to 5.80 euros per kilo wholesale, due to weather conditions and costs

The extreme summer heat has reduced output, causing (wholesale) prices to double. Coffee prices have also seen a prolonged surge. The case of wine: falling prices are failing to boost consumption

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

‘At this rate, a tomato salad is in danger of becoming a gourmet dish – I’d almost say one worthy of a Michelin-starred restaurant.’ The president of Italmercati (the network of Italian wholesale agri-food markets), Fabio Massimo Pallottini, to describe the current situation regarding the prices of agricultural produce, and vegetables in particular, which are experiencing a surge caused by a scorching summer (which has hampered production) and by soaring production costs (from fertilisers to fuel).

The hot summer of 2026 has reduced the supply of tomatoes

The extreme weather conditions that characterised the summer of 2026 – as noted by the Price Observatory of the Rome Agri-Food Centre (one of Italy’s leading wholesale fruit and vegetable markets) – are having a significant impact on Italian fruit and vegetable production, leading to a general reduction in product availability and contributing to the persistence of high prices for numerous items in the sector.

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Wholesale prices between 5 and 6 euros

The situation regarding tomatoes is indicative of the current difficulties facing the sector, characterised by a marked shortage of the produce, attributable to the adverse weather conditions that affected the main growing areas during the summer months. Sicilian produce, which at this time of year is one of the main sources of supply for the domestic market, is fetching particularly high prices, driven by limited availability and, for certain varieties, a high standard of quality. Two examples: the ‘cuore di bue’ tomato is priced at 4.50 euros per kilo, whilst the ‘Datterino’ variety is fetching as much as 5.80.

“The problem,” continued Pallottini, “is that when wholesale prices start at around 5 or even 6 euros, what price do those tomatoes reach by the time they get to the end consumer? And all this without any speculation. The product starts at a price that has, on average, doubled compared with just a few months ago.”

Imports from Spain and Turkey resume as supply falls

“The high summer temperatures,” the Observatory continues, “have also hampered the transplanting of crops scheduled for July, which was intended to ensure the availability of produce in the following weeks and up until October. The intense heat has also had a negative impact on the quality of some of the harvested produce, helping to further reduce the actual marketable supply and keep prices at high levels. The reduced availability of domestic produce is encouraging the use of foreign supplies to ensure continuity of supply. Round red tomatoes from Spain and smooth green tomatoes from Albania are currently available on the market. “To these,” adds Pallottini, “are added products of Turkish origin which reach our market via the Netherlands.”

This is a product for which, under normal circumstances, demand on the Italian market is relatively low; however, given the current shortage, it is benefiting from the general upward pressure on prices and is therefore commanding higher prices than usual.

The situation is similar for leafy vegetables

A similar situation is also being observed for leafy vegetables. Here too, there has been a fall in available volumes and a rise in prices. Currently, at Rome’s Car wholesale market, curly endive is priced at 3.80 euros per kilo, as is escarole. And pre-packaged salads are also becoming increasingly scarce on supermarket shelves. The fear amongst families and within the supply chain itself is that making a sauce or a salad could become a luxury.

Altroconsumo: coffee prices have risen by 44 per cent since 2021

Among the food products experiencing the sharpest price rises is coffee, both for coffee consumed out and for a cup made at home. This has been highlighted by Altroconsumo, which has drawn on recent Istat data. ‘What lies behind these increases?’ ask the folks at Altroconsumo. ‘On international markets, the cost of the raw material has more than doubled compared with 2021, but this figure alone does not fully explain the prices. According to Istat,’ Altroconsumo continues, – the retail price of coffee has seen a rise far greater than that of many other food products, reaching +21 per cent in 2025 compared with the previous year and +44 per cent compared with 2021.”

The wine market: prices down 2.3 per cent but consumption remains steady

However, not all sectors within the food industry are grappling with rising prices. For example, the wine sector is experiencing outright deflation. The alarm was raised by the Italian Wine Union, which states that the ‘Made in Italy’ sector is caught in a stranglehold between falling consumer prices and rising production costs. ‘In September,’ explains the UIV, ‘the ISTAT consumer price index for wine stood at -2.3 per cent year-on-year and down 0.3 per cent on the previous month. This trend runs counter to general inflation and is putting a severe strain on businesses, which are simultaneously forced to absorb price rises on some of their main cost items.”

With rising costs in energy, glass, transport and logistics, wine products and packaging, businesses are simultaneously facing a situation of inflation at the input stage and deflation at the output stage, which is not helping to boost consumption whilst squeezing profit margins. “We are confident,” commented UIV President Lamberto Frescobaldi, “that further measures will be taken by the Italian Government and the European Commission. Our businesses need structural reforms in the energy sector, stronger public guarantees to facilitate access to credit, and investment incentives.”

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