Super G and the concept of the ‘mountain club’

For those seeking a completely different pace, not far away the atmosphere changes radically at the Super G in Madonna di Campiglio. A symbol of the ‘mountain club’ phenomenon, the venue transforms the snow into an open-air arena: resident DJs, live performances and dining experiences accompanied by singing, such as the Meraviglioso – Italian Singing Restaurant – liven up the daytime in the Alps, attracting an audience that chooses the mountains as much for their social and vibrant atmosphere as for the sport itself.