Travelling in 2027: short breaks, more experiences and a focus on wellbeing
Set off to learn
A holiday can mean more than just photographs and souvenirs. For 42 per cent of respondents surveyed in Hilton’s Travel Trend Report, going on holiday has enabled them to discover new interests or passions, and it is primarily members of Generation Z (at almost double the rate of Baby Boomers) who hope to return from a trip with a hobby to pursue once back home. Consequently, there is slightly less focus on the attractions to visit, with priority given to experiences that help travellers get to know a place and its people better – for example, by learning a few words of the local language or trying a traditional recipe. Without turning every trip into an organised course, but by dedicating time to an activity one wouldn’t do at home, letting the destination itself suggest it. Any ideas? The luxurious Grand Wailea resort, part of the Waldorf Astoria chain in Maui, Hawaii, which houses the Kilohana Cultural Resource Centre. This centre offers a range of activities to explore the island’s history and traditions, from ukulele lessons to local craft workshops.

