500 million units in 76 years

7/12Market and Industry

Honda Sh 50 (1984)

The two-stroke Honda Sh 50 debuted in 1984 and entered a rapidly growing European market for two-wheelers. What characterised the Sh were the 16-inch diameter spoked wheels that offered greater stability and ease of riding than conventional scooters, making it ideal for bumpy and busy urban roads. The flat footboard and luggage racks also allowed bags and other items to be loaded. The first model quickly won over the public with its easy handling, light weight (it weighed 68.3 kg dry) and low fuel consumption: it became a popular choice among young people and commuters looking for an economical and practical means of transport. With the second generation (1996-2001) came the Sh 100, while in 1996 production was entrusted to Honda Italia, a subsidiary of the Japanese giant founded in 1971 in Atessa (Chieti). Today, the Honda Sh, in its three versions of 125, 150 and 350, is the best-selling scooter for years with 1.2 million Sh sold in Europe.

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